AdWords IQ Academy – Caitlin Schlichting

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$997   $66 – AdWords IQ Academy – Caitlin Schlichting

Step-by-Step Guide to Discovering the Secret of Google AdWords Success

Are you feeling overwhelmed by everything AdWords has to offer? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.

“Your encouragement, specific advice and your templates help give me the boost, confidence and ‘next steps’ to help grow my business.”

I’ve been using Google AdWords for hundreds of clients, from national brands to startups. I know what works and what doesn’t.

Learn How to Make Killer Ads… Then Optimize Them to Make Them Unstoppable Conversion Machines

Let’s be honest… there’s a big difference between knowing how to USE Google AdWords how to use it EFFECTIVELY.

Hi! I’m Caitlin Schlichting and I’m SUPER excited to show you how to become an AdWords expert. That means going beyond the basics and showing you the real tips I use to create highly successful campaigns.

I’m Here To Help You Win!

Put AdWords to Work!

Have you ever used Google AdWords and thought there is so more you could be doing with your ads? But you aren’t sure what? Then my course is EXACTLY what you need!

Even if you’re a total beginner, I’ll break down aspect of the AdWords platform so you’ll feel right at home using its MANY features.

The Pivotal Moment You’ve Been Waiting For Everything You Know About Google AdWords Is About To Change

Before I tell you more about AdWords IQ Academy, let me ask you a few questions:

 Are you struggling to write ad copy that converts?

 Are you having trouble setting up your conversion tracker and remarketing?

 Are you unable to truly understand all the data you are collecting and determine which ads you should scrap and which you should scale?

 Are you struggling to find profitable keywords that win time and time again?

 Are you tired of finding an ad that works only to have it all fall apart when you try and scale?

 Are you finding it impossible to stay on top of all the new features and updates that Google makes?

If you answered yes to 1 (or all!) of these questions then I have some exciting news for you!

I have been in marketing since 2006. Since that time, I have developed, consulted and managed online marketing projects ranging from Web Design and Development, Online Video, U/X, CRO, SEO, PPC, Online Media, Online PR and Social Media Marketing. I’ve managed digital strategy for large organizations as well as small businesses, and I have also run my own digital marketing agency, owned my own businesses and worked as a marketing consultant for all types of businesses which allows me to bring a unique perspective to the table in almost any situation.

And now I have decided to create this course for YOU! It’s an exhilarating and empowering feeling and my mission is to help others navigate this difficult time with grace and ease, and come out the other side successfully.

Get Fluent in Google Speak

Let’s Make Sure We Are On The Same Page

My class will help you speak confidently on the topic of AdWords management. This is NOT an expanded webinar – I’m not pitching you a product and I don’t pad my course with “fluff” content that wastes your time.

This is a legit, get-your-hands-dirty, very in-depth course on how to create campaigns that WORK. I know your time is valuable… I will literally give you the framework you need to start running killer AdWord campaigns and, ultimately, get more sales.

What is Adwords IQ Academy?

I’ve Put All Of My Knowledge Into An Ever Growing Video Library

This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…

You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.

By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.

Becuase there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!

The Private Group Is your secret weapon

I Noticed That Most Courses Have A Flaw…Here’s How I Fixed It

The problem with courses that only have a video library is that they quickly become outdated. Google is rolling out new features and making changes to their algorithm on a regular basis. This means strategies that worked 6 months ago might not work today.

The other big problem with courses is that people gain access to a massive library of tips, tactics and strategies, but don’t know where to start. They feel lost without any personal guidance or support. That’s why I have decided to release one module a week for eight weeks! You don’t have to worry about any overwhelm here. I am setting you up for total success in this high level training program.

I solved both of these problems by not only creating an incredible private Facebook group, but also by going live in hour long sessions where I can work personally with all of my students.

INSIDE THE ACADEMY

Take A Sneak Peek At The Content Inside The Academy!

Module 1

Week 1 Available 2/12/18

The Basics – Foundation Ads Overview

•  What It Is
•  How It Works
• Who It Works For
•  Who It Doesn’t Work For
•  How And Where Do Ads Appear
•  How The Auction System Works
•  How Keywords Work
•  Account Structure
•  Writing Ad Copy
•  Ad Extensions

Module 2

Week 2 Available 2/19/18

Setting Up A Search Campaign

• How To Set Up An Account
•  Using Google Keyword Planner
• Exploring the AdWords Interface
•  How To Create Your First Campaign
•  The Process of Creating Ads

Module 3

Week 3 Available 2/26/18

Setting Up Your First Campaign

•  Fundamental Thinking And Outlining Before You Begin
•  Choosing Your Campaign Type
•  Ad Design Basics
•  Traps To Avoid

Module 4

Week 4 Available 3/5/18

Setting Up Shopping Ads

• How to Set Up Your First Shopping Campaign
•  Create Product Groups
•  Setting Your Bids
•  Adding Negative Keywords

Module 5

Week 5 Available 3/12/18

Setting up Gmail Ads

•  Getting Started With Gmail
•  Why Gmail is So Powerful
• Growing Your Audience

Module 6

Week 6 Available 3/19/18

Landing Pages

•  Setting Up Your Lead Generation Landing Pages
•  Find A Solution
•  Template’s That Convert

Module 7

Week 7 Available 3/26/18

Tracking & remarketing

•  Analytics
•  Conversion Tracking
•  Phone Call Tracking

Module 8

Week 8 Available 4/2/18

Monitoring, Optimization, And Reporting

•  Search Term Reports
•  Auction Insights
•  Location Reports
•  How To Calculate ROI
•  Setting Up Experiments
•  Monitoring Quality Score
•  Keyword Optimization
•  Bid Optimization
•  Analyzing Opportunity

$997   $66 – AdWords IQ Academy – Caitlin Schlichting

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