Bob Bly – Information Marketing for Freelance Copywriters

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Bob Bly – Information Marketing for Freelance Copywriters

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The Writer’s “95% Advantage”
It seems these days, everybody wants to get into info publishing. No wonder the industry has seen rapid growth over the past five years. It’s now a $119 billion industry.
According to IBISWorld, a market research firm, one of the key drivers of this rapid-fire growth is that the number of people online is exploding.
Google alone gets 3.5 billion searches every day. That works out to 1.2 trillion searches a year, worldwide.
And what’s the one thing all these people are looking for when they get online? Information.
Information publishing is considered by many to be the greatest home business opportunity of the 21st Century. Heck, back in 2010, well-known business and management consultant Peter Drucker saw this information revolution taking shape.
He predicted that there would be an evolution in society brought about by information and the largest working group will be people with knowledge to share.

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But sadly, most people — or I should say people who are non-writers — have a hard time making this business work.
That’s because almost all forms of information publishing come down to writing. There’s just no way around it. And it doesn’t matter whether the product is in video or audio format, someone still has to write what is said.
And to make matters worse, most people who can’t write or don’t like to do so, can’t afford to hire a good copywriter.
Because copy and content drive info publishing, this puts them at a big disadvantage.
But you? You’re already a copywriter!
As a writer you already have the skill most critical to your success as an info publisher — namely, you know how to write.
According to Bob, there are only four skills needed for info publishing success. You already have the first three:
1. Content Creation: Info publishers write everything from e-books to video courses. As a writer, you already know how to write. So, your skills and experience provide you with a leading edge.
2. Copywriting: Info publishers typically hire copywriters to help them promote their products. But you won’t need to. Because you’re already a copywriter, you can write your own content and sales copy, including online newsletters, emails, landing pages, blog posts, and more.
3. Marketing: Again, as a copywriter, you already understand marketing and persuading a reader to act. (Anything you don’t know, you can easily pick up.) Either way, your experience with persuasive writing gives you an advantage over others.
4. Technical: This is something anyone can learn but Bob recommends outsourcing the technical details completely. Why slow yourself down with technical issues? It’s better to spend your time doing what you do best: writing.
Three of the four essential skills for info publishing success require writing: info product creation, copywriting, and marketing.
So, again, for most people, those who aren’t writers; that’s a huge barrier.
For you? It’s your biggest advantage.
Here’s another reason that writing advantage works in your favor.
Once you get your info business up and running, you can work on it in your spare time. And the work you do, if that’s what you want to call it, might involve updating the content inside the info products you sell or making small tweaks to your info publishing website.
It’s the kind of stuff that will only take a few minutes of your time, which means you’ll have plenty of time to do projects for the clients you already have… just as Bob does.
He spends about 5% of his time on his information business… and the other 95% writing sales copy for his clients.
For people who aren’t used to writing, it’s just the opposite. They wind up spending 95% or more of their time working hard on their information publishing business. That leaves them with very little time for anything else.
It’s also why Bob says information marketing and publishing is the ideal second business for freelance writers. You don’t have to give up your copywriting clients to make this work.
Bob told me:

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“I don’t want to quit copywriting. I don’t even want to slow down.”
With info publishing, he doesn’t have to quit copywriting or even slow down. Neither will you, because copywriting and info publishing are the perfect fit…
Info publishing is a great way to make money selling something you already wrote over and over (and over) again to thousands of online buyers — and generate a six-figure passive income stream.
Copywriting is a chance to work with clients, gain recognition, build up royalties — and generate a six-figure active income stream.
Together, they make a balanced and fulfilling career for a writer.
And, with two SIX-FIGURE streams of income — one active and one passive — you can finally feel financially secure, no matter what comes your way.

100% Flexibility: Write and publish as much as you want, when and where you want, and grow your income as much as you want… It’s All Up to YOU
Info publishing is completely flexible, so it easily fits in with all your day-to-day obligations.
Bob often tends to his info publishing business early Saturday morning while sitting on his dock overlooking the placid lake at his weekend place.
But one of his colleagues and fellow info publishers works on his business late at night after all the work and personal tasks for his day are done.
You might decide to work on your info publishing business during your lunch break. It’s your choice.
All you have to do is write just a little each day in your spare time. An hour here and there. You might make an extra $50,000 a year at that level… and I know a lot of freelance copywriters who would be thrilled to add $50K to their annual income!
Or, let’s say you do a little more, working on your business for an hour a day as Bob suggests. Within a year or two, you could be making an extra $4,000, $8,000, or even $10,000+ per month on top of your copywriting income.
That may seem quick. But remember, as a writer, you’re already ahead of 95% of the crowd of internet newbies.
Your writer’s advantage — along with Bob’s guidance — makes it very easy for you to launch your own info publishing business.
That’s right. For the very first time, Bob has agreed to walk you through setting up your very own spare-time second income stream with info publishing.
He’ll take you through each of the four steps he uses to generate a six-figure income from his info publishing business, giving you the details of what to do and how to do it.

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It’s like having a proven blueprint to follow where you know exactly what to expect every step of the way. It’s all laid out in an easy-to-follow manner so you can achieve the level of success you desire from generating an extra $50,000 a year or all the way up to $200,000.
But there’s more.
You’ll also get to listen in on a never-before-released-to-the-public series of recorded conversations with Bob where he takes you behind-the-scenes of what it’s like to have your own information publishing mini-empire, including answering the kind of questions many writers have when first getting started.
And to make sure you’re up and running as quickly as possible, you’ll get special access to a recorded Copy Review Hot Seat session. Watch as Bob reviews real members’ info products, plans, and copy … giving you even more ideas about how to enhance your own business.
This single session alone will practically wipe away any last-minute doubts you have of whether or not you are doing it correctly.

Bonus #1: Exclusive “Off the Record” Roundtable Conversations
I’ve mentioned this a few times already, but I want to take just a moment to fully explain this new and exciting bonus…
As part of Information Marketing for Freelance Copywriters, you’ll get special access to four never-before-released-to-the-public “Off the Record” Roundtable Conversations with Bob.
Sandy Franks,
Senior Copy Chief,
AWAI
After each step of the program was completed, Bob sat down with AWAI’s Senior Copy Chief, Sandy Franks, who as I mentioned previously, worked at Agora, one of the largest information publishers in the world (now a $1 billion company).
And since Bob and Sandy worked on several winning sales letters for Agora, it makes perfect sense that the two teamed up to create these powerful conversations that reveal the inner workings of Bob’s info marketing business.
These “Off the Record” Roundtable Conversations are a rare chance to go behind-the-scenes of Bob’s business and find out how — and why — it works the way it does.

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Sandy guides you through the conversation, asking the questions you’re dying to know… but might be afraid to ask, like…
Do info publishers really need an email list?
How can new info publishers stand out (and make money) online — especially if there’s already a lot of free info on your chosen topic?
Why are so many of Bob’s info products e-books? Does he prefer e-books to other types of info products… and why?
How does self-publishing information online compare to traditional publishing… and would Bob ever write for a traditional publisher again?
And much more.
I should point out that these conversations aren’t available anywhere else. They are exclusive to Bob’s program. But you get full and complete access to each one free of charge.
Bonus #2: Marketing Triggers
When you register for Information Marketing for Freelance Copywriters, you’ll get all the information you need to launch an info publishing business of your own. But — to really know what goes on inside your potential customer’s mind — you’ll love this bonus.
Inside, you’ll discover:
Why consumers buy (there are two basic reasons — get this part right, and your advertising will be more successful).
How to give your customers what they really want (Hint: It may not be what they think they want… or need).
How to reach your prospects on a deeper level and really get to know them so you can understand what motivates them, what their biggest problems are, and how your product can help them.
This report is packed with some of Bob’s best information. For instance, you’ll find out why someone would spend $78,000 on a car when a $12,000 car would do just fine… and how you can use this knowledge to sell more of your info products.
Bonus #3: High-Converting Landing Pages
The better your landing pages convert, the more leads you’ll have. More leads mean more sales.
So, you might say that getting your landing pages right is really important.
That’s why you’ll be glad Bob included this bonus. You’ll find out:
5 ways to capture email addresses of landing page visitors. (Yes, there are options besides the annoying pop-up!)
10 rules for writing landing pages that sell (including the one thing you must do early on).
7 ways to increase online conversions (just one idea here can increase your conversions by 25% to 200% or more).
You’ll even get Bob’s exact step-by-step plan for writing and setting up an online conversion email series. Once set up, it will automatically take a new lead from “interested” to “sold!” — all without you lifting a finger.
Bonus #4: Double Your Email Response Rates
In this special report, you’ll get Bob’s tips and techniques for getting more out of your emails. Discover how he boosts open rates, click-through rates, and conversions. Plus, find out:
How to break into your prospect’s email “inner circle” and get your emails opened and read.
What’s working in email marketing now — including certain types of emails to consider and when to send them.
5 sources for e-newsletter article ideas, including how you can use these ideas in your own info publishing business.
And much more.
Open this report and you’ll also discover how to attract and land more copywriting clients through your info publishing business. It’s a double win!
Honestly, Bob is going “all-out” to make sure you not only understand info publishing but that you’re able to use your copywriting skills to your advantage.
The result? You’ll launch sooner and build a rock-solid business.

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