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Digital Marketer – Copywriting Mastery
What’s Inside Our Copywriting Mastery?
How to Make Your Offers Stand Out From The Competition
As a copywriter, marketer, or business owner, you’re constantly struggling to get your product or service to stand out in a sea of options—a sea that grows bigger every day. Instead…
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- Learn how ONE simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
- Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
- Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
- Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (HINT: this is an essential component of writing a breakout sales page)…
Leverage our “Buyer Persona Worksheet” to create an in-depth psychological buyer persona and make it easy to create audience-specific messages…
Classic, Direct-Response Copywriting Conventions, Updated for Digital
Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of 6- and 7-figure copywriters…
- Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from eCommerce, B2B, B2C, service companies, nonprofits, and more…
- Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
- Uncover “The 4 U’s” and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…
Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
A Treasure Trove of Copywriting Tips, Templates, & Tactics
Get instant access to our proprietary tools, guides, checklists, and more!
- Learn the “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
- Get our ultimate “Master Copywriting Checklist” with 37 essential copywriting secrets from the world’s top “A-List” copywriters…
Use our “Hall-of-Fame Classic Sales Letters” to swipe” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
An Authority-Boosting Certification That Unlocks New Opportunities
Your Direct-Response Copywriting Certification tells the world that you can produce effective copywriting anywhere and…
- Acquire new leads and increase revenue for your business through powerful, customer-centric copy…
- Show your agency customers that you are a Direct-Response Copywriting Specialist and attract and retain better, higher-paying clients…
- Set yourself apart from other marketing professionals with a specialized skill that’s highly valued in today’s competitive job market (or use it to leverage a raise or promotion from your current employer)…
- Train members of your own team to ensure that they’re up to speed on the latest trends and best practices…
- Showcase your badge and certification on your website, your LinkedIn, or even print it off for your office wall…
From generating awareness & building engagement, to fostering excitement and turning customers into active promoters of your business…
Copywriting plays a HUGE role in every aspect of marketing, creating endless opportunities for applying what you learn from our Copywriting Mastery.
What If High-Converting Copy Could Flow Effortlessly From Your Fingertips?
Imagine for a minute…
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No more procrastinating writing your sales letters, email campaigns, product descriptions…
No more battles with a blinking cursor tormenting you from an empty page…
No more struggling to pull the words out of your head and get them onto the screen…
No more “hoping & wishing” that your campaign converts with so-so copy…
The truth is when you master copywriting the words seem to just… fall into place.
But how do YOU get to that point?
It might feel like a pipe dream, but it’s exactly what “Master Copywriters” do every day.
And I’m going to let you in on a little secret they don’t want you to know:
Master copywriters don’t possess any kind of “divine gift”.
They are “masters” merely because they practice—almost religiously—certain “Principles of Persuasion”.
And it’s those rules of writing that allow them to pump out compelling copy that converts repeatedly.
Because the reality is…
Anyone Can Learn To Be A Great Copywriter (With The Right Training)
And that’s what our Direct-Response Copywriting Mastery is all about…
In this training, we partnered with some of the best minds in copywriting to share these time-tested, established practices and the fundamental methods that master copywriters still use today to appeal to a digital audience.
Additionally, we’ve mixed in some of our own proprietary tools and techniques so that you can hit the ground running with proven copy patterns that grab your readers’ attention…and keep it.
This top-to-tails course will walk you through the foundational elements of great copywriting, the advanced strategies from some of the world’s best writers, and provide you with PROVEN plug-and-play templates so you can craft a winning sales message from scratch…
Even if you’ve never written copy before!
Copywriting Is The Art & Science Of Writing Words That SELL
Regardless of your digital marketing specialty, we all have to “sell” something!
- Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy
- Email marketers have to “sell the open” in their subject lines
- Even content marketers have to “sell an idea” in every blog post
This is why EVERY marketing professional needs to have strong copywriting skills.
The good news is that…
The “Principles Of Persuasion” Work No Matter What You’re Writing
The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.
So if you’re a marketing professional looking to take the next BIG step in your business or career…
It’s time to become a better copywriter.
And this Copywriting Certification is your first and biggest step in accomplishing just that.
Course Details
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This 7.5-hour course is broken down into 6 modules of easy-to-follow, in-depth video lessons. Once inside you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart… and SELLS.
MODULE 1
Start Here – Copywriting Defined
Lesson 1: From the Instructor
Lesson 2: Copywriting and the Value Journey
Lesson 3: What is Copywriting
Lesson 4: 3 Fundamental Rules of Selling
Lesson 5: Defining the Prospect
Lesson 6: Connecting with the Prospect
Lesson 7: The Big Idea, The Power of One
Lesson 8: Research Overview
Lesson 9: Secret Simple Formula for a Successful Sales Letter
Lesson 10: Recap: Everything You Already Know!
MODULE 2
Diving Deeper Into Effective Copywriting
Lesson 1: The Theory of Resistance
Lesson 2: Write Like You Talk
Lesson 3: The Secret of Writing With Passion
Lesson 4: The Power of Stories
Lesson 5: Find Your Voice
Lesson 6: Writing Your Story
MODULE 3
What is Your Copy Really Selling?
Lesson 1: It’s All About The Benefits
Lesson 2: The Future Benefit
Lesson 3: Lead Magnet Checklist
Lesson 4: Deeper Benefits
Lesson 5: Your Unique Selling Proposition
MODULE 4
Persuading Your Prospect
Lesson 1: Connecting With Your Prospect
Lesson 2: Myth of “You”
Lesson 3: The Principle of Intimacy
Lesson 4: Power Emotions
Lesson 5: 4 Examples of Core Buying Emotions in Copy
Lesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool
MODULE 5
Anatomy of a Successful Sales Promotion
Lesson 1: Headlines
Lesson 2: Leads
Lesson 3: The Sales Argument
Lesson 4: The Close
Lesson 5: Guarantees
Lesson 6: The P.S.
Lesson 7: The Secret of Transupstantiation
Lesson 8: Putting it Together
MODULE 6
Copywriting Secrets from the Masters
Lesson 1: Copywriting Secrets 1-10
Lesson 2: Copywriting Secrets 11-20
Lesson 3: Copywriting Secrets 21-30
Lesson 4: Copywriting Secrets 21-30
Lesson 5: The End & Getting Certified
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Unlock your full potential with Digital Marketer – Copywriting Mastery courses. our courses are designed to help you excel.
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