Foxwell Digital – Optimizing and Auditing With Confidence and Clarity

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$220.00

(This course is available and delivery within one day!)Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.

Purchase this course you will earn 220 Points worth of $22.00!
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Foxwell Digital – Optimizing and Auditing With Confidence and Clarity

Foxwell Digital - Optimizing and Auditing With Confidence and Clarity

Archive: https://archive.ph/dEXTP

This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in 2021. (Yes, even in a post-iOS14 era!)
It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.

Get Foxwell Digital – Optimizing and Auditing With Confidence and Clarity download
Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.
And to ensure you’re always at the top of your game, this 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team with updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).
We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.
All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

Videos Included

Optimizing and Auditing with Confidence and Clarity.mp4

•(1h 40m 14s)

Foxwell Digital Webinar 7-27-21

•(1h 37m 26s)

FD Optimization Webinar Deck – Q3 2021.pdf

•2.65 MB

Foxwell Digital Delayed Attribution Worksheet.xlsx

•20.4 KB

Foxwell Digital ROAS Calculator.xlsx

•31.8 KB

Foxwell Digital Facebook Changelog.xlsx

•64.3 KB

Susan Wenograd – Susan Wenograd Media & Akvile DeFazio – AKvertise

Susan Wenograd & Akvile DeFazio join Andrew to discuss what signals they are looking at on (and off) Facebook when it comes to adjusting campaigns and readying their optimization skills post Apple iOS14.5 update.

Susan Wenograd & Akvile DeFazio – Ways to Approach Optimization Post iOS 14

•14 mins

Shane Cicero – Foxwell Digital

In this interview Shane Cicero and Andrew Foxwell discuss the coming changes that will rollout with Apple’s iOS14.5 update, how they will likely impact the Facebook Ads Platform and how they are adjusting to continue optimizing in their clients’ accounts.
Get Foxwell Digital – Optimizing and Auditing With Confidence and Clarity download

Shane Cicero – The Coming Changes to the Facebook Ads Platform

•14 mins

Tim Aton & Zach Hyde – Homestead Studio

In this Interview Tim Aton shares with Andrew how the Homestead team is currently optimizing their client accounts and their plan of attack as they move into a world post Apple’s iOS14 update.
Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward.

Tim Aton & Zach Hyde – Optimization and creative testing

•15 mins

Ryan Kovach – Social Outlier

Ryan Kovach joins Andrew and explains the exact process that that the Social Outlier team uses and the metrics they consider before turning off underperforming ad sets.

Ryan Kovach – How the Social Outlier Team Looks at Optimization

•9 mins

Nick Shackelford – Konstant Kreative

In this Interview Nick Shackleford shares his screen and walks through his the metrics and tools he and his team focus on currently when optimizing their campaigns and how they plan to adjust as iOS 14.5 rolls out.

Nick Shackelford – Optimizing Facebook Ads

•21 mins

Q4 Optimization Webinar Replay

In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it’s occurring right now.
Topics include:
  • The RCABP process and updates as it relates to Q4 2021
  • Optimizing with MER and ROAS
  • Optimizing with UTMs (and how to pull the report)
  • Optimizing with AEM, ATT, & CAPI (technical walk-thru)
    • How we’re navigating data loss
  • Optimizing with creative
  • Optimizing with exclusions
  • CBO vs. ABO in Q4
  • Optimizing with manual bidding in Q4
  • Optimizing with FB & IG Shops
  • Optimizing with other advertising platforms
  • Optimizing during the Black Friday/Cyber Monday timeframe

Q4 Optimization Webinar.mp4

•(1h 05m 53s)

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