Fred Lam – Google Playbook Display

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Fred Lam – Google Playbook Display

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Learn The Expert’s Secrets On How To Get Dirt-Cheap Traffic With Google Display And Fuel Your Business With Endless Leads & Sales
Module #1: Google Display Network Launchpad
Before you start a single Google Display Ads, you need to understand how it works and more importantly, gain the insider’s knowledge on how your ads are delivered to your audience. Without the in-depth knowledge, you will be blindly advertising which leads to wasting advertising dollars. In fact, in this module, you’ll learn the 3-Step Process you need to follow when you are creating your Google Display Ads.
Module #2: How To Turn Google Display Into A Revenue-Generator
Google Display Network is a goldmine, especially if you know how to fully leverage the platform to its fullest potential. It works for all types of businesses, and in fact, using it to create a brand new business is possible. However, the key to Google Display is how you bridge the offer and in this module, not only are you going to learn how you can turn Google Display into a revenue-generator, you’ll see real examples on what it takes to turn it into a goldmine.
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Module #3: The 4 Phases Of Display Targeting
Google Display Network is humongous! When it comes to narrowing down your audience with your targeting, it’s extremely complexed. With over a dozen different types of targeting to use and even some are hidden within the platform, you need to follow a specific process that we spent millions of dollars to master to get your ad shown to the right audience at the right time. In fact, if you truly master the 4 Phases Of Display Targeting, you could be unstoppable. You’ll even learn our secret targetings we used to scale to over $10,000 per day – profitably!

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Module #4: Crafting Your Highly-Effective, Responsive Display Ads
Like any advertising platform, the ad is your first point of contact you will have with a stranger that’s going to be turned into your lifelong customers. Since the psychological behavior of the audience within Google Display Network is completely different than other advertising networks, you need to craft your ads differently. In fact, the traditional IAB standard sizes of display ads are now dying. You need to fully master the new type of ads within Google Display, Responsive Ads. This new ad type is much easier than before and it is built to get you results. However, knowing how to craft a highly-effective Responsive Adhow to craft a highly-effective Responsive Ad is a skill and in this module, you’re going to master the entire process and get cheap clicks even if you’re a beginner!
Module #5: Bullet-Proof Display Ad Setup
If you follow the best practice by Google on setting up your first Google Display campaigns, then you are set up to fail. Sadly, what Google tells you to do is completely opposite on what you need to do to get the results you want. In fact, if you do not have proper understanding or have the systemic setup process in place, you can never get Google Display to work. Finally, in this module, we’re going to walk you through step-by-step and see exactly how we set up our bullet-proof Display campaigns.bullet-proof Display campaigns. Moreover, we’re going to explain to you each part of the process so you become a master at Google Display ads.
Module #6: Data-Driven Display Ads Reporting
Google’s reporting is loaded with hidden data that most people are unaware of. With the default reporting on your dashboard within Google Ads, you will not get a crystal clear view on what’s really happening with your Display Ads. You would need to deliberately customize your ads reporting to see all relevant data points to make a logical decision for your business. In this module, we’re going to share with you all the relevant data metrics you need to look at and how to customize your dashboard to properly reflect the data.
Module #7: The Logical Data Inspection
Once you have customized your reporting with the hidden data you need to monitor, it’s time to dive into the actual data to make logical, profit-based decisions on how you can optimize your campaigns. When it comes to analyzing the data, there are 4 stages of analysis you need to follow. Each step builds on top of each other so that you can make a decision on what your next steps are to make your campaign more profitable. Not only that, we’re going to share with you the most common scenarios we see with our data through our millions of dollars of ad spend so you can eliminate the guesswork yourself.
Module #8: Scaling To The Moon With Google Display
As we mentioned before, Google Display Ads is ultra-scalable. It is easy and less complex compared to any other advertising networks, especially Facebook. Best of all, if you are already getting results before you scale, you can 10x your business in record time using Google Display. In this module, we’re going to share with you exactly how you can scale your business with Google Display Ads to the moon! This is never revealed to the public and you’re going to be the only ones knowing how.
Module #9: Our Secret Strategies To Google Display Retargeting
With the Google Display Network owning 95% of the Internet placements, this creates a huge opportunity to leverage your other traffic sources. In fact, this is exactly how we get our brands across all major news networks such as CNN, MSNBC, New York Times and publications that would cost you a fortune to get on without breaking your bank. You’re even going to master our two advanced retargeting strategies in this module and learn exactly how you can build up one of the most valuable assets for online businesses and leverage it to its maximum potential.
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