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~~$3000~~ $154 – Google AdWords Mastery Course – Jonathan Dane

Google Ads Mastery

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:

Full year access to a custom Slack channel with other students and KB team members to help you out.
Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Course Curriculum

Google Ads Basics

Google Ads Search

Keywords – What Are They?
Keyword Match Types + VIDEO (3:39)
Search Terms + VIDEO (1:55)
Negative Keywords + VIDEO (3:20)
N-gram
Quality Scores + VIDEO (4:09)
Bidding + VIDEO (5:32)
Ad Copy + VIDEO (3:54)
Ad Extensions + VIDEO (5:39)
Multi Intent Keywords & Temperatures + VIDEO (3:07)

Google Ads Display

What Is The Display Network?
Setting The Stage + VIDEO (4:12)
Display Keywords (Contextual Targeting) + VIDEO (3:12)
Placements + VIDEO (2:47)
Topics + VIDEO (3:19)
Interests + VIDEO (4:54)
Demographics/Geographies/Languages
Layer Targeting + VIDEO (2:55)
Gmail Ads + VIDEO (4:24)
Ads In Mobile Apps + VIDEO (4:53)
Additional Settings + VIDEO (3:35)
Ad Types & Where To Build Them
Temperatures & Mini Baits
Building Your Display Funnel + VIDEO (3:34)

Remarketing

What Is Remarketing?
Setting Remarketing Up + VIDEO (8:06)
Negative Audiences + VIDEO (2:46)
Customer Match + VIDEO (1:53)
Similar Audiences + VIDEO (1:47)
Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
Different Types of Remarketing + VIDEO (3:14)

YouTube

YouTube Stats
Types of YouTube Campaigns & Networks
Types of Video Ads + VIDEO (2:51)
YouTube Targeting + VIDEO (3:28)
Creating The Actual Video Ad + VIDEOS (2:36)
Strength of Audiences
Understanding New Metrics + VIDEO (3:26)

Google Shopping

What Is Google Shopping?
Setting Up Google Merchant Center
Setting Up Your Data Feed
Connecting Your Data Feed + VIDEO (2:52)
Writing Product Titles
Product Descriptions
Images & Prices
Campaign Structure + VIDEO (5:22)
Remarketing Optimizations + VIDEO (3:28)
Bidding Rules & Automation + VIDEO (3:16)
Drive Leads With Google Shopping? + VIDEO (2:07)

Setting Things Up For Success

Navigating The Google Ads Interface + VIDEO (8:51)
Connecting Accounts
Conversion Tracking + VIDEO (5:13)
Research For Search – The Keyword Planner + VIDEO (4:10)
Research For Display – The Display Planner + VIDEO (3:18)
Building Your First Campaign + VIDEO (8:31)
Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
The Display & Video Ad Group Structure + VIDEO (3:19)
The Iceberg Effect + VIDEO (5:58)
Budgets & Bids + VIDEO (4:20)
Additional Tracking Options + VIDEO (3:26)

Google Ads Editor

What It Is & Where To Get It
Shortcuts For Quickness + VIDEO (4:25)

Optimization Work

Daily Alerts + VIDEO (3:03)
Weekly Routines + VIDEO (19:28)
Monthly Routines + VIDEO (11:07)
Filters + VIDEO (2:50)
Attribution Models + VIDEO (3:55)

Script/Rule Automation

Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth

Scaling Search + VIDEO (3:57
Scaling Display + VIDEO (2:50)

The Most Important Things To Remember

Sacrificing Metrics + VIDEO (1:55)
Granularity = More Control + VIDEO (1:35)
Landing Page ImportanceStart
See You On Slack!Start

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~~$3000~~ $154 – Google AdWords Mastery Course – Jonathan Dane

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