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Start Your Own Online Business

Have you ever dreamed of starting your own online business?

Or perhaps you have an existing business that you want to convert to an online one – a business that can reach more people around the world, and be an additional stream of passive income?

Multiple Instructors – Digital Products Masterclass course with special price just for you:  $49  $19

Multiple Instructors – Digital Products Masterclass

Digital Products Masterclass

Start Your Own Online Business

Have you ever dreamed of starting your own online business?

Or perhaps you have an existing business that you want to convert to an online one – a business that can reach more people around the world, and be an additional stream of passive income?

This is the only course you need to learn how to:

1. Come up with and validate a great digital product idea
2. Create digital products your customers will love
3. Sell that digital product with a simple marketing strategy that actually works

Enroll today and get instant access to:

• 20+ hours of premium video content
• Downloadable 233-page workbook
• Assignments that make this course fun and actionable
• Access to an exclusive student community
• Premium instructor support
• Lifetime access to course updates

This masterclass contains crash courses on all of the most popular digital products out there:

• Online courses
• eBooks
• Audiobooks
• Podcasts
• Webinars
• Membership sites
• Subscription programs
• Mastermind groups
• Coaching programs
• Stock and template products
• Printables
• Software and apps

Beyond creating the digital product, you’ll learn how to market it – whether you have an existing audience and brand or are starting from scratch.

You will learn many types of digital marketing:

• Free organic traffic
• Paid advertising
• Email marketing
• Social media marketing including Facebook Pages, Facebook Groups, Instagram
• Content marketing such as a blog and YouTube channel
• Facebook ads
• Instagram ads
• Youtube ads

Everything we teach in this course is based on our real-world experience, creating and selling digital products to millions of customers around the world. We’ll only teach you things we know to be successful, and that you can implement yourself!

Get ready to take action!

Throughout the entire course, you’ll be participating in a 60-day challenge, which will help get your online business up and running in the next two months.

Who are the instructors?

Over 3 million people have purchased digital products from Phil Ebiner and Diego Davila over the past decade. We’ve mastered many of the steps to growing a successful online business, and are so excited to share what we’ve learned with you. Both of us started our online businesses on our own, bootstrapping our brands, and know you can do the same.

More about this course, and why we created it:

Digital marketing, social media marketing, online business, digital product, content marketing, social media advertising, email marketing… all of these terms are important for running a successful online business. But where does one start?

That’s the question we asked ourselves recently realizing how fortunate we are to have businesses that at this point could run mostly on their own through automations, and provide a fantastic life for us and our families. How lucky were we?!? And how could we help more people achieve this success.

At a time when having an online business could be necessary (or at the very least beneficial) for many people and existing businesses, getting started is the hardest part. What if there was a course that taught everything in one place? Wouldn’t that be beneficial for thousands (or perhaps millions) of people?!

YES!

So we got to work. We brainstormed all of our favorite digital products – from online courses and ebooks to podcasts and webinars; from coaching programs and webinars to audiobooks and printables. We developed a course that dives right in with helping students like you understand what a successful digital products online business looks like with proper (yet easy-to-implement) digital marketing funnels.

Then the course takes a step back, helping students come up with the right online business idea, complete with validating your digital product to make sure it will be. a success.

It then contains crash courses into each digital product where you’ll learn why it might be the right digital product for your online business; the tools we recommend to create that product; best practices and tips for creating that digital product; and case studies into our very own digital products.

This course isn’t just about creating your online business and hoping people find it. We teach you digital marketing, which includes free organic marketing and paid advertisements. You’ll learn how to set up proper email marketing campaigns, drive traffic to your digital products with social media marketing and content marketing. This includes sections on using Facebook Pages, Facebook Groups, Instagram, and YouTube. You’ll also learn about paid advertising, using Facebook Ads, Instagram Ads, and Youtube Ads to drive even more traffic to your online business.

In short, we wanted to create a course that covered it all. And we hope you agree that we succeeded in that goal. At the end of the day, we are only successful if you are as well. And your success will only come by taking action, even small ones. Let’s get you on your way to having your own online business!

Start your online business today

There’s absolutely no reason to hesitate. If you’ve ever wanted to start an online business… THIS is the course for you.

Click that enroll button and we’ll see you inside!

Cheers,

Phil + Diego

Your Instructor

Multiple Instructors

This course is taught by professionals in the photography, video, design, and business world. We all look forward to teaching you new skills that enrich your life and help you build a better business.

Course Curriculum

Digital Products Masterclass
Introduction to the Digital Products Masterclass

Welcome to Class! (2:56)

Download the Course Slides

Everything in 1 Video: A Crash Course in Online Business (11:50)

The 60 Days Launch Challenge (0:54)

Join the Exclusive Student Facebook Group

OPTIONAL LESSON: A Behind the Scenes Look at Phil’s Marketing Funnels and Revenue (38:58)

The Foundation: Finding Your Digital Product Idea

Introduction to this Section (0:40)

Which Digital Product is Right for You? (5:00)

How to Find Your Great Idea (8:57)

Define Your Purpose (3:32)

What is Your Unique Selling Proposition? (6:29)

Come Up with an AMAZING Online Business Product (2:29)

Online Courses Crash Course

Introduction to Digital Products Crash Courses (2:10)

What is an Online Course and Why is it a Great Option for You? (9:50)

Earning Potential: Online Courses

Recommended Tools for Creating Online Courses (2:31)

Our Recommended Equipment (8:15)

How to Record Directly to Your Computer (5:43)

Platforms to Sell Online Courses (8:38)

Creating Your Online Course (9:36)

Validating Your Course Idea (9:44)

Structuring Your Online Course (6:12)

Tips to Make Students Happy (10:45)

Best Practices for Creating Online Courses (18:16)

How to Price Your Online Courses (7:01)

Case Study: Let’s Look at Phil’s Online Courses (9:08)

Come Up with 3 Ways to Make Your Students Happy (1:23)

Individual & Group Coaching Crash Course

What is Coaching and Why is Coaching a Great Option for You? (8:11)

Earning Potential: Coaching

Recommended Tools for Online Coaching (5:13)

Platforms to Sell Coaching (4:35)

Tips for Designing a Coaching Program (8:13)

Individual vs. Group Coaching (7:23)

Creating a Coaching Program with Teachable (13:09)

Creating a Coaching Program with Calendly (12:16)

How to Price Your Coaching Program (5:30)

Case Study: Let’s Look at Phil’s Photography and Friends Coaching Program (6:38)

Create an Intake Form for Your Coaching Session (1:17)

Books / eBooks Crash Course

Why are eBooks a Great Digital Product for You? (5:57)

Earning Potential: eBooks

Recommended Tools to Create a Book (3:37)

Platforms to Sell Books (4:40)

How to Outsource Book Creation & Formatting (5:20)

Designing a Book Cover that Stands Out (14:07)

From eBook to Physical Book: On-Demand Printing (2:41)

Amazon KDP Dashboard Tour (7:45)

Publishing Your Book on Amazon (10:21)

Pricing Your Book (5:48)

Case Study: Let’s Look at Phil’s eBooks (6:19)

Design Your Book Cover (1:32)

Audiobooks Crash Course

What is an audiobook and why is it a great option for you? (7:08)

Earning Potential: Audiobooks

Tools to create an audiobook (8:22)

Audiobook equipment list

Hiring a professional or recording the audiobook yourself (6:18)

Creating an audiobook – Audiobook recording tips (7:01)

Creating an audiobook – Recording your audiobook (6:35)

Creating an audiobook – Editing your audiobook (7:32)

Platforms to sell audiobooks (6:46)

How to price your audiobook (7:22)

Keeping 100% royalties of your audiobook (4:19)

Recording your audiobook sample (2:51)

Podcasts Crash Course

Why is Podcasting a Great Digital Product? (8:30)

Earning Potential: Podcasts

Recommended Tools for Creating a Podcast (5:51)

Platforms for Sharing Your Podcast (4:29)

Coming Up with Your Podcast Idea and Format (6:45)

Recording Tips and Demo (9:00)

Editing Tips and Demo (11:57)

Publishing Your Podcast on Anchor.fm (13:17)

Publishing Your Podcast on Libsyn (12:42)

Case Study: Let’s Look at Phil’s Podcasts (6:18)

Come Up with Your First 5 Episode Topics

Webinars Crash Course

What is a webinar and why is it a great option for you? (7:11)

Earning Potential: Webinars

Defining the goal of your webinar (3:41)

Difference between a webinar and live streaming on social media (3:41)

Choosing your webinar software (6:18)

Equipment to create a webinar (6:59)

Planning an optimized webinar (4:45)

Creating your Webinar on JetWebinar (11:24)

Monetizing your Webinar (3:43)

Creating your webinar (2:21)

Membership Sites Crash Course

What is a membership site and why is it a great option for you? (3:36)

Earning Potential: Webinars

Tools to create a membership site (9:39)

Creating your membership site on Teachable (17:14)

How to price your membership site access (3:16)

Case studies – Membership sites (4:06)

Planning your membership site (1:32)

Subscription Programs Crash Course

What is a subscription program and why is it a great option for you? (8:13)

Earning Potential: Subscription Program

Tools to create a subscription program (1:44)

PayPal – Creating your subscription program with PayPal (9:31)

Adding the subscription program to your website (5:04)

ThriveCart – Creating your subscription program with ThriveCart (11:38)

Teachable – Creating your subscription program with Teachable (3:55)

How to price your subscriptions (6:36)

Case studies of Diego Davila’s online academy (2:38)

Creating your subscription program (1:38)

Mastermind Groups Crash Course

What is a mastermind group and why is it a great option for you? (5:01)

Earning Potential: Mastermind Groups

Tools to create a mastermind group (4:55)

How to sell your mastermind group (3:16)

Planning your mastermind group (6:26)

How to price your mastermind group (5:24)

Creating your mastermind group (2:02)

Stock & Template Products Crash Course

What is a Template Product and Why is it a Great Option for You? (2:24)

Earning Potential: Stock & Template Products

Recommended Tools for Creating Stock Products (1:53)

Platforms to Sell Stock Products (3:22)

Tips for Creating Your Stock Product (4:22)

How to Price Your Stock Product (2:31)

Case Study: Let’s Look at Some Stock Product Examples (6:47)

Analyze the Current Market and Find a Trend for Your Product Type (1:16)

Printables Crash Course

What is a Printable and Why is it a Great Option for You? (1:37)

Earning Potential: Printables

Recommended Tools for Creating Printables (0:57)

Platforms to Sell Printables (1:59)

Tips for Creating Your Printable (1:54)

How to Price Your Printable (1:26)

Case Studies: Let’s Look at Some Successful Printables (6:23)

Brainstorm Your First Printable (1:01)

Software & Applications Crash Course

What are Software and Apps and why is it a great option for you? (6:37)

Earning Potential: Software/Apps

Two ways to create your mobile Apps (3:21)

Finding a developer to create your App or Software (6:26)

Where to sell your Apps and software (3:39)

Marketing Strategy: Selling Your Digital Products

Welcome to the Marketing Sections (1:08)

The Digital Products Funnel Strategy (9:19)

How to Drive Traffic to Your Digital Products: Organic vs. Paid (2:23)

Marketing Tools You Need to Succeed (10:59)

Website Best Practices for Simple Marketing (12:45)

Case Studies: Let’s Look at Phil’s Marketing Funnels (9:44)

Plan One Marketing Funnel

Email Marketing

What is email marketing and why it’s important for you? (4:16)

Using email marketing to sell your products (7:19)

Choosing the right autoresponder service (5:48)

Signing for MailerLite autoresponder (2:28)

Capturing your audience’s name & email (10:52)

Create a Lead Magnet to escalate your subscriptions (5:18)

Using Reports to analyze success (3:27)

Creating your landing page (1:08)

Selling Your Products Organically

Difference between Paid Ads & Organic sales (5:12)

Organic sales strategy for your digital products (12:43)

Organic Social Media Posting Strategy

The most powerful organic video strategy (9:23)

Where and How often do you need to post content? (2:59)

Facebook Pages for Selling Digital Products

Why Facebook Pages for Marketing (3:35)

How to Promote Your Digital Products with a Facebook Page (5:55)

Facebook Page Best Practices (7:52)

Case Study: The Video School Facebook Page (10:33)

Facebook Groups for Selling Digital Products

Why Facebook Groups for Marketing (4:02)

How to Promote Your Digital Products with Facebook Groups (4:06)

Facebook Group Best Practices (7:47)

Case Study: The Photography and Friends Facebook Group (6:03)

Instagram for Selling Digital Products

Why Instagram for Marketing (3:28)

How to Promote Your Digital Products on Instagram (3:40)

Instagram Best Practices (9:24)

Case Study: How Phil Uses a Business & Personal Instagram Account for Marketing (5:26)

YouTube for Selling Digital Products

Why YouTube for Marketing (4:49)

How to Promote Your Digital Products on YouTube (3:48)

YouTube Best Practices (8:36)

Case Study: Video School YouTube Channel (8:55)

Paid traffic for your digital products

The paid advertising strategy & why this is great for you? (6:42)

Should I create ads to sell my products or just concentrate on organic? (14:02)

How much to invest in Ads (0:55)

The biggest mistake people make while creating an Ad (4:32)

Defining your target audience (4:32)

Facebook Ads for Selling Digital Products

Introduction to Facebook Ads (1:41)

Introduction to the Facebook Ads manager (2:35)

Setting up your payment account for Ads (1:47)

Creating your target audience in the Facebook Ads (7:29)

Level 1 – Boosting your Facebook post (8:44)

Level 2 – Creating your Ad in the Facebook Ads manager (15:30)

Tips to get your Ad approved by Facebook (3:32)

Analyzing the results of your Facebook Ad (11:20)

Creating your first Facebook Ad (0:55)

The Facebook pixel – Remarketing (3:24)

Instagram Ads for Selling Digital Products

Introduction to Instagram Ads (1:20)

3 Requirements to create Ads on Instagram (5:28)

Feed Ads vs Story Ads. Which one is best for you? (7:35)

Planning Your irresistible Instagram Ads (5:50)

Getting to know your Instagram followers (8:04)

Creating your target audience for Instagram Ads in the Ads Manager (12:09)

Formula to create irresistible Instagram Ads (4:59)

Examples of Instagram Story Ads (3:27)

Secrets of Instagram Story Ads (9:02)

How Instagram charges for Stories Ads (1:13)

Creating your ads with Instagram Stories (9:21)

Tips for Instagram Photo Ads (4:57)

Examples of Photo Ads optimized for Instagram (5:57)

Creating your photo Ads on Instagram with your Smartphone (6:21)

Creating your photo Ads on Instagram in the Ads Manager (4:55)

How to create an irresistible Instagram video ad in 15 seconds (8:14)

Optimizing your Instagram Ads for mobile devices (2:41)

Make your Instagram Ads look organic, like posts from a friend (1:43)

Add captions to your Instagram videos (2:56)

Create your Stories Ad on Instagram (1:02)

YouTube Ads for Selling Digital Products

What YouTube ads are and why they are important for you? (3:30)

What do you need to start with YouTube Ads (2:08)

Creating your Google Ads account (1:56)

Getting to know the Google Ads interface (2:40)

Configuring the billing options on your Google Ads account (2:16)

Finding the best keywords for your Google Ad (5:29)

Campaign types on Google Ads (3:56)

Creating an optimized video ad for YouTube (10:19)

Creating your video ad on YouTube (0:50)

Final Course Challenge

The Final 60 days challenge (5:53)

Conclusion

Thank You + What’s Next? (3:18)

BONUS: A Conversation with Diego + Phil (60:34)

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Digital Products Masterclass|Multiple Instructors|Multiple Instructors – Digital Products Masterclass

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