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Paul Roetzer – Marketing Agency Academy – Client Services Series
Marketing Agency Academy – Client Services Series
The Client Services Series is a seven-part webinar series designed for agency leaders and professionals that offers an immersive experience in account management, retention and growth. Sessions dive into the planning, execution and evolution of an integrated marketing campaign for a hypothetical B2B software account — Social Business Unlimited (SBU).
Together, we’ll walk through the different stages in the client relationship, from campaign activation through renewal, sharing insights from our collective experiences along the way. Weekly webinar content will draw on attendee feedback from previous sessions, offering a crowdsourced and adaptive curriculum.
7 on-demand webinars.
Session 1 – The Marketing Assessment: How to analyze companies, forecast potential and align expectations
Session 2 – The Scorecard: How to build a customized Marketing Performance Dashboard
Session 3 – The Game Plan: How to Connect Agency Services to Audiences and Metrics that Matter
Session 4 – The Honeymoon: How to Mix Builders and Drivers(Q1)
Session 5 – The Reality: How to Make the Partnership Work through the Ups and Downs (Q2)
Session 6 – The Tipping Point: How to Adapt and Evolve at a Critical Stage in the Client Lifecycle (Q3)
Session 7 – The Renewal: How to Soldify the Relationship and Focus on Long-term Growth
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