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Learn digital marketing skills to grow your business: Social Media, Facebook, SEO, YouTube, Email Marketing, Websites+

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right course!

Phil Ebiner – Digital Marketing Masterclass course with special price just for you: ~~$199~~ $38

Phil Ebiner – Digital Marketing Masterclass

Digital Marketing Masterclass

Learn digital marketing skills to grow your business: Social Media, Facebook, SEO, YouTube, Email Marketing, Websites+

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right course!

With the skills learned in our digital marketing course, you can:

GROW your own business
LAND a job in this hot marketing industry
HELP a client increase their business

We want to help you grow your business!

We promise to do everything we can to help you with all of these digital marketing strategies:

Most of the tools and strategies we recommend and teach you to use are completely free!

WHAT DO YOU GET WHEN YOU ENROLL?

Lifetime access to the course and all updates
Personalized support and answers to your questions
Udemy certificate of completion
30-Day 100% money back guarantee – no questions asked!

COURSE BONUSES?

Downloadable checklists to keep you on track
Downloadable guides to help you take action
Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses.

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you’ll be taking action!

You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself, and see real results!

NOW IS THE TIME TO START

Whether you’re completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action.

Enroll now so that you can take advantage of the skills you learn to grow your business!

What are the requirements?

No prior marketing knowledge required
You should be ready to take action and see real results!

What am I going to get from this course?

You will learn how to use dozens of proven digital marketing strategies
You will improve your brand identity and grow your brand’s audience
You will learn how to use all of the most popular social media platforms to grow your business
You will grow your email list, website traffic, subscriber count, and social media following
You will see tangible results by taking action throughout the entire course
You will increase conversions and sales with real world techniques

What is the target audience?

Entrepreneurs, business owners, bloggers, YouTubers, social media fans
Website owners who want to increase web traffic, conversions, and sales
Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
Anyone wanting to do your own marketing – and not waste money

Your Instructor

Phil Ebiner

My passion is inspiring people through online courses. Since 2012, over 2,000,000 students have taken my online courses – and I’m so grateful to every single one of you.

I graduated with a Bachelor’s Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 10 years, I’ve shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Course Curriculum

Digital Marketing Masterclass
Introduction

Welcome! Let’s Do This! (1:32)

Download the Ultimate Guide to Content Marketing

Learn Our Digital Marketing System in 10 Minutes (9:27)

Course Roadmap – Where Should You Begin?

Define Your Business & Target Audience

DOWNLOAD: Define Your Business Worksheet

Define Your Purpose (4:03)

CASE STUDY: 3 Brand’s Purpose (5:25)

Positioning Your Brand (4:06)

CASE STUDY: Amazon and Harley Davidson Positioning (3:05)

Unique Selling Proposition (6:01)

Personality: What’s Yours? (1:49)

CASE STUDY: 3+ Brands Show Their Personality (6:54)

Find Your Audience (4:57)

Validate Your Business (8:30)

CASE STUDY: Phil Surveys His Audience

Supplemental Reading List

Brand Identity

Branding Basics (2:27)

CASE STUDY: 3 Company Styles (4:43)

Tools for Creating Graphics (7:39)

Brand Assets: Links to Helpful Resources

Quick Canva Tutorial (10:35)

Quick Photoshop Tutorial (26:10)

Supplemental Reading List

Websites

Website Tools & Why I Use WordPress (3:39)

Choose Your Domain Name (5:28)

Intro to WordPress Course Lessons (1:15)

Purchase Hosting and Install WordPress (5:59)

Navigating WordPress (6:06)

Install and Activate Themes (6:34)

Add a Static Home Page (4:09)

Editing a Page & Change the Site Title (17:05)

Add and Edit a Menu (5:41)

Publishing website (1:41)

Writing a New Post & Organizing Your Blog (9:12)

Blog Page Design – Excerpts vs Full Content (1:00)

Adding Videos (3:44)

Customize the Sidebar (4:47)

Add Images to Sidebar (4:58)

Facebook Like Widget (2:27)

Add a Site Widget (1:47)

Add Site Icon with a Plugin (2:25)

Make Your Website Responsive and Mobile Friendly (3:27)

Customize Footer Information (3:28)

Find, Install, and Activate Plugins (7:19)

Backing Up Your Website (4:47)

Securing Your Site from Attackers (4:51)

Make Your Site SEO Friendly (5:37)

Make Your Website Faster (4:33)

See your Google Analytics in WordPress (5:06)

Block Spam with Akismet (3:13)

WordPress Commenting Systems _ Plugins

Secure Contact Forms in WordPress (7:07)

Pretty Link Redirects – Link Shortener (2:58)

Editorial Calendar (2:00)

Free Email Marketing in WordPress (10:58)

Add Social Sharing Buttons (6:51)

Add a Welcome Mat to Increase Opt-Ins (3:23)

3 Ways to Increase Opt-Ins with Sumo (3:50)

What Pages Do You Need? (8:42)

Design a Home Page that Works (8:54)

The Start Here and About Page (6:15)

The Resource Page (5:39)

Email Marketing

Easy Email Marketing Funnel (6:51)

Email Marketing Tools (4:09)

Lead Magnets (7:26)

Where to put opt-in forms (5:34)

Segmenting and Tagging Your Subscribers (5:10)

Email Sequences (13:06)

Better Email Subject Lines (3:54)

Using Analytics to Improve Emails (7:05)

CASE STUDY: 100 Subscribers in Less Than 1 Week (5:32)

Copywriting & Blogging

Copywriting Basics (2:19)

A.I.D.A

CASE STUDY: A Sales Page That Works (8:14)

10 Commandments of Copywriting (6:42)

Write Better Headlines (5:21)

Write Quality Articles

Optimize Your Website SEO (5:23)

Supplemental Reading List

YouTube

Intro to YouTube (6:39)

CASE STUDY: The YouTube Sales Funnel (4:43)

YouTube SEO – Watch Time vs. Views (3:33)

Keyword Research for YouTube Videos (5:39)

Start Your New Channel (2:59)

Channel Art and Icon (7:23)

Channel Description (2:41)

Customize Your Channel Design (4:26)

Add a Channel Trailer (2:29)

YouTube Channel Settings and Verification (6:34)

Upload Defaults, Featured Content, and Channel Branding (6:01)

Uploading Videos + Titles, Tags, Description (11:41)

Cards and End Screens (7:53)

Use YouTube Analytics to Grow Your Channel (6:08)

Quickly Respond to Fans with the Community Tab (2:17)

Live Streaming with YouTube Live (4:07)

Free Music on YouTube (1:37)

Create a YouTube Ad (5:09)

Spy on Competition with Social Blade (4:02)

TubeBuddy: Optimize Your YouTube Experience (13:02)

Video Marketing

Video Marketing Basics (3:36)

Video Equipment for Beginners (8:28)

Tools to Make Your Videos More Pro (4:02)

Structure a Video that Sells (4:19)

Intro to Video Production Bootcamp (1:04)

What Type of Video Should You Make? (2:47)

What Makes a Great Video? (3:17)

Come Up with Great Video Ideas (5:05)

Plan Your Video (3:30)

The Pre-Production Checklist (4:04)

Intro to Eqiupment (1:34)

Camera Options (6:00)

Microphone Options (4:37)

Lighting Options (1:55)

Editing Tools (2:11)

Exposing Your Shot (5:25)

Compose Your Shots (4:25)

Filming Yourself (1:09)

Getting the Right Shot (3:43)

Choose a Background (2:32)

My Office Video Setup (2:54)

Exposing with DSLR and Mirrorless Cameras (6:31)

Focus with DSLR and Mirrorless Cameras (2:35)

Stabilize Your Shots (2:57)

Know Your Lenses

Shoot with your Smartphone (5:10)

Shoot with Your Webcam (5:49)

Record Great Screencast Videos (4:20)

Choose the Right Microphone (3:21)

Record Better Audio in Any Environment (1:27)

Lavalier Microphones (2:47)

Shotgun Microphones (0:55)

Recording Audio with Your Computer (1:33)

Why We Light (1:03)

Use Natural Light (4:14)

Three Point Lighting (7:26)

Facebook Groups

Why Facebook Groups? (2:19)

Start a Facebook Group for Your Audience (11:26)

Facebook Group Tips: Grow an Engaged Audience (8:24)

Posting Types, Live Streaming to Groups, and Scheduling Posts (3:34)

Facebook Pages

Why Facebook Pages are Important for your Business (1:09)

Creating a Stunning Facebook page for your business (8:57)

Adding Essential information to your Facebook Page (10:39)

Selecting your Profile Image (4:29)

Creating Professional Facebook Cover Image for your Pages (12:03)

Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)

Getting your Facebook Page Username (2:45)

Setting up your Facebook Page Target Audience (6:48)

Facebook Page Apps to increase fans engagement (8:05)

Top 9 Ways to Monetize your Facebook Page (11:58)

Exploring Publishing tools (10:12)

Scheduling Facebook posts (4:43)

Facebook Call-To-Action Button (9:28)

How to spy your competitors on facebook (11:01)

How to guarantee your fans see all your posts (9:32)

Exploring Facebook Insights (12:19)

Promoting your Facebook Page (10:33)

Four Unlimited sources of royalty free images (12:19)

Facebook Ads

Introduction to Facebook Ads (1:12)

Introduction to the Facebook Ads Manager (5:53)

Setting Up Your Payment Account (1:54)

Define Your Target Audience (12:13)

Level 1 – Creating the Ad (5:24)

Level 1 – Boosting your Post (8:36)

Level 2 – Creating your Ad in the Ads Manager (11:24)

Tips to Get Your Ad Approved (3:24)

Analyzing Results (11:24)

Facebook Retargeting

What is Facebook Retargeting and Why is it Important for You (4:50)

Creating a Facebook Pixel (5:28)

Installing the Pixel in WordPress (4:31)

Installing the Pixel in Non-WordPress Sites (2:27)

Testing the Pixel (3:53)

Creating your Audience with the Pixel (3:40)

Facebook Pixel Advanced Audience Creation (13:45)

Message “Your Audience is too Small” (1:50)

Creating a Facebook Ad with the Pixel Audience (10:38)

Facebook for Local Business

How Facebook Ads Can Help Your Local Business (6:23)

This is the Plan for your Local Business (7:33)

Reaching People Around Your Business (10:23)

Create Your Local Business Ad (10:27)

Google Adwords

Google Adwords for your Business (1:47)

How Adwords Works (2:53)

Example of Ads that we are creating (4:27)

Setting up your Adwords Account (6:51)

Exploring the Adwords Interface (5:14)

Discovering the Best Keywords (11:14)

Creating a Google Adwords Search Campaign (6:10)

Selecting your Audience (3:32)

Choosing your Bid settings for Google Adwords (4:21)

Creating an Ad group and Adding Keywords

Finalizing your Google Adwords Ad (6:14)

Managing your Google Ads Campaigns and Analytics (3:02)

Creating a YouTube Ad with Google Adwords (9:57)

Your Next Steps (0:42)

Google Analytics

Setting Up Google Analytics (5:32)

Navigating the Google Analytics Dashboard (6:34)

Know Your Audience with Analytics (5:35)

User Acquisition and Behavior Flow (13:17)

See Where Visitors Click with Page Analytics (4:40)

User Behavior and Site Speed (4:00)

Setting Up Goals (3:09)

Twitter

Why Twitter Can Help Grow Your Business (1:47)

Choose the Best Username (6:27)

4 Tips for Choosing Your Twitter Handle (2:00)

Creating Your Twitter Account (4:53)

Creating an Outstanding Twitter Profile Page (3:46)

Adding your Profile and Header Photo (9:33)

Writing an Optimized Twitter Bio (10:43)

Choose Your Pinned Tweet (6:17)

Connecting with Other Influencers (5:36)

Twitter Hashtags (5:41)

Growing your Twitter Presence with Jooicer (9:04)

Add Twitter Buttons to Your Website (9:58)

Add Twitter Widgets to Your Website

Twitter Ads – Creating Your Ads Account and Campaign (9:31)

Twitter Ads – Adding your Payment Method (1:21)

Twitter Ads – Creating other Twitter Ads (2:19)

Twitter Ads – Promoting a Tweet (1:51)

Instagram

Why Instagram Can Help Grow Your Business

Instagram for Business – Whats our Strategy (4:21)

Create an Instagram for Business profile (3:51)

# 1 Building a Killer Instagram Profile (2:42)

#2 Building a Killer Instagram Profile (3:57)

#3 Building a Killer Instagram Profile (5:04)

#4 Building a Killer Instagram Profile (1:33)

Accessing the Ads Manager (2:36)

Creating your First Instagram Ad (3:58)

Creating you Instagram Ad inside the App (7:44)

Important Tips to have a Successful Ad on Instagram (4:46)

#1 Mistake People Make on Instagram (2:19)

#2 Mistake People Make on Instagram (1:13)

#3 Mistake People Make on Instagram (2:01)

#4 Mistake People Make on Instagram (0:51)

#5 Mistake People Make on Instagram (1:04)

#6 Mistake People Make on Instagram (0:51)

Tools to create Instagram Photos

Creating Viral Instagram Photos (13:20)

Instagram Live and Instagram Stories (4:07)

Why Pinterest Can Help Grow Your Business (3:15)

Opening a Pinterest Business Account (3:14)

Verify Your Account (4:56)

Linking Pinterest with other Social Media platforms (2:04)

Optimizing your Pinterest Profile (8:51)

Creating Boards (9:21)

Using “Secret” Boards (3:00)

The Powerful Pinterest notification (1:18)

Pinterest Chrome Extension (3:21)

Adding Pinterest to your Website (13:36)

Pinterest Ads – Getting started (3:02)

Pinterest Ads Panel Overview (2:46)

Creating a Pinterest Ad

Creating Pinterest Ads Fast (3:05)

Pinterest Analytics (2:00)

Welcome to LinkedIn Marketing (1:39)

Setting up your LinkedIn Account (6:25)

Adding Experience, Skills, Accomplishment to your LinkedIn Profile (3:21)

Adding a Professional Background Photo (4:06)

Add Media to Your Profile (6:00)

Changing your LinkedIn URL (3:29)

dding your Website to LinkedIn (6:22)

Creating Shareable Content on LinkedIn (4:07)

LinkedIn Company Pages Examples (5:29)

Creating a LinkedIn Company Page (2:22)

Managing your LinkedIn Company Page (7:08)

Publishing Content in your LinkedIn Company Page (4:10)

Getting $50 in LinkedIn Ads Credits (2:39)

LinkedIn Ads Introduction (2:56)

Creating a LinkedIn Sponsored Content Ad (11:46)

Waiting for LinkedIn Ad Approval

Creating a LinkedIn Text Ads Campaign (6:52)

Creating a LinkedIn Sponsored InMail Campaign (9:08)

Quick View of the LinkedIn Campaign Manager (3:09)

Periscope

What is Periscope? (1:07)

Creating Your Periscope Account (6:35)

Use Your Periscope Description for Marketing (4:22)

Use Periscope Like a Pro (10:59)

Live Scope Stats (3:37)

How Often to Periscope (4:15)

Deal Periscope Session Length (2:50)

Using Powerful Titles in Your Scopes (2:20)

Getting Feedback from your Audience (3:32)

Using your Scopes in Other Channels (5:34)

Equipment to Make Scopes Look Professional (5:10)

Social Media Live Streaming

Using Social Media Streaming to Grow your Business (2:07)

Basic Equipment for Social Media Streaming (8:41)

Planning an Irresistible Live Streaming Session (9:42)

Running a Facebook Live Session from your Smartphone (6:47)

Sharing our Facebook Live Session (2:43)

3 ways to Reuse your Facebook Live Sessions (5:27)

YouTube Live Basics (2:17)

Running a YouTube Live from your Smartphone (4:40)

Instagram Live (3:09)

Periscope Live (3:17)

Introduction to OBS Broadcaster Software (3:19)

Setting up your OBS software (10:56)

Using OBS Studio Mode (4:51)

Facebook Live Streaming with OBS (12:23)

YouTube Live Streaming with OBS (6:59)

Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)

Other Awesome Software for Live Streaming (8:03)

Podcasting

Podcasting Basics (3:11)

Podcasting Tools (6:41)

Hosting Your Podcast with Libsyn (7:27)

Adding ID3 Tags (3:16)

Submitting Podcast to iTunes (2:18)

Outsourcing Podcast Work (2:17)

Validate Your Podcast Feed (0:57)

Quora

Quora Basics (2:57)

Finding, Answering, and Optimizing Your Quora Answers (3:20)

Conclusion

Thank You Video (1:46)

Sales Page
Archive Page

Digital Marketing Masterclass|Phil Ebiner|Phil Ebiner – Digital Marketing Masterclass

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Phil Ebiner – Digital Marketing Masterclass

Learn digital marketing skills to grow your business: Social Media, Facebook, SEO, YouTube, Email Marketing, Websites+

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right course!

Phil Ebiner – Digital Marketing Masterclass