Pieter Moorman – Elite Pro: Our best-in-class Growth

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Pieter Moorman – Elite Pro: Our best-in-class Growth

“Marketing is too important to be left to the marketing people”

David Packard said that⏤one of the founders of Hewlett-Packard, and among the greatest entrepreneurs of the last century.

He’s honing in on the essence of entrepreneurship and business. And at the core is a rather humbling, simple truth…

Businesses exist to help customers succeed

Whether you’re selling lemonade on a hot day, or building the next Google… you need to bring solutions to people with problems. The more people you make happy, the more you’ll earn.

That means there are only two basic functions in business: 1) to make products that solve real problems, and 2) to get as many people as possible to use it, so you can make them happy.

And that’s where marketing comes in…

Even with a great product, the world will not automatically beat a path to your doorway

Every day startups with amazing products close their doors and disappear… because they couldn’t get enough users, and because they couldn’t explain their vision well enough.

Customers are the lifeblood of your business.
They are the reason your product exists!

Getting more customers is the hardest—but also most important—thing in business… and unlocking profitable and scalable acquisition channels is the most important milestone towards product/market-fit and starting the growth phase of your business.

The way marketing works has changed dramatically…
Durable, scalable sources of new users are built on growth loops

Big Insight

At the core, growth marketing takes the question of “how can we get users”… and approaches it like an engineer would. The challenge is to build something scalable, durable, and automated. It’s not longer about cool creatives or profitable ad campaigns like in traditional marketing—you need to build a machine (or process, or system, or whatever you want to call it…) to bring in new users, virtually on autopilot.

This is done through loops. One cohort of users today… needs to bring in another cohort of users, tomorrow. And then that cohort needs to brings in the next cohort, and on and on… in an infinite cycle that creates new customers at every turn.

There are over 25 different such loops, and each of them can apply to different kinds of products and businesses. But let’s take two examples, to get you going…

USG-SEO loops
Products like Yelp or Reddit execute on a USG-SEO loop: users create content, which gets ranked by Google (mostly for long-tail keywords), and that content brings new users into the platform, so the loop repeats. User-generated content forms the beating heart of this machine.

“Powered by” loop
You know that Intercom widget on millions of sites, don’t you? Whenever a company uses Intercom, they expose their live chat widget on their website. The widget simply says “Powered by Intercom”, and brings new users in touch with Intercom.

Growth loops work for both venture-backed companies and lone ‘digital nomads’, operating a lifestyle business from Bali…

And I can know, because I do just that!

For me, this journey started when I had lost my previous startup. I was living in paradise, but I felt like a failure. While living in Bali was fun, it wasn’t a sustainable solution without a business that earns money.
So I became a student of growth

The few elite marketers that actually know how to build billion-dollar startup companies… they approach the question of “how to get customers” profoundly different than what any marketing guru ever talks about…

So I did what they did. I started messing around with the things they do: I tested the way they structure their funnels. I “reverse-engineered” the way they build traffic systems (called “growth engines”). I started applying their ruthless testing and prioritization regimes.

After a while I started to notice their channel strategies. The psychological triggers they pull. The copywriting.

But I always had one simple objective in mind…

“Can I turn their strategies into something that a single entrepreneur like me can execute?”

Can I find a framework that works to get my first 100 customers (rather than 10 million customers like *they* talk about)?
Can I simplify it, so it’ll work for eCommerce, and SaaS and mobile apps… all the same?
How can you apply their onboarding strategies, if you’re A) not a developer and B) strapped for cash?

And so on. I was experimenting, testing and writing notes.

What I found was a simple, 6-part framework that I could easily execute against. It was practical, simple and focused. It fits on the back of a napkin.

You’ve seen the outline before…

When I saw that it was working for my own two companies, I got curious if it would work for others, too. That turned into a few consulting gigs, and…

The results were extra-ordinary

As a growth marketing consultant, I was able to help 4 startups scale incredibly well. All within less than 2 years:

One company raised $20MM+ in funding
Another company got acquired
A yoga studio quadrupled revenue with my help
Two more companies achieved profitability, and kept scaling

Of course, those consulting gigs paid incredibly well. I was doing all the work while sitting in Bali or traveling the world… yet the results kept rolling in.

I started to document everything. To create a “playbook”. Friends started using this system too… and they got excellent results. Today, that 6-part system has turned into our flagship product, called Double Elite”. It’s a premium offering, that every entrepreneur can us himself, to learn these skills.

So, I want to introduce you to something exciting…

Introduction
Double Elite

Our best-in-class growth marketing education
A fast-paced video course showing exactly how to build the growth systems that bring traffic, users and revenue on autopilot…
… and grow your startup bigger, better and faster

Become a confident growth marketing practitioner. Follow our exect step-by-step execution, and drive explosive user growth:

Module 1: Growth Strategy
Foundation of the growth loops architecture
Module 2: Sales Funnels
Design sales machines that work on autopilot
Module 3: Growth Engines
On acquisition & driving traffic
Module 4: Copy & Conversion
The magic sauce to conversions
Module 5: Retention
Advanced onboarding and retention
Module 6: Advanced Strategy
Become a growth strategist

Look over my shoulder while I break down these systems for you, show you how they work, and help you create your own.

With that said, let’s dive straight into it…
Module 1
Growth Strategy

Where we lay out the Foundation of the Growth Loops Architecture

1
Systems: 6 pillars of Growth

Struggling to acquire users effectively? Learn the basic 6-step framework to unlock virtually unlimited growth opportunities…

2
Focus & Clarity

Marketing can be daunting and intimidating, or simple and focused. Strong growth processes help you execute with focus & clarity.

3
Crafting your Growth Strategy

Identify your proper channel and engine (outbound, inbound or product-based). Execute coherent growth strategies as you scale.
Inside this module

Core Content

6 videos, 64 min

Introduction

3:25 min

Growth Systems

9:13 min

Process & lean

11:39 min

Growth Loops, part I

10:41 min

Laws of Distribution

14:42 min

Growth Loops, part II

13:52 min

Bonus Content

Channels Strategy Guide

PDF

Cheatsheet

PDF

Editable Worksheet

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE
What you’ll learn

Identify the best traction channels for your business type
Understand over 25 acquisition channels that growth marketers use
How to build a coherent growth loops architecture into your product fabric
Growth process & execution velocity to breach through scaling barriers
How to leverage the “power law of channels” for fast traffic generation
Craft both inbound, outbound & product-based loops effectively
Learn to confidently drive acquisition & generate gobs of traffic

Above all else: Clarity & Focus on how to craft a coherent growth strategy—with those growth loops
Irina Bykowa,

works with Slack

Check what others say about this module!
Module 2
Sales Funnels

Design Sales Machines that work virtually on Autopilot

1
Build Automated Selling Machines

Once you see the whole picture, you’ll understand intuitively where funnels fit in. Learn to think like a “funnel architect”.

2
Nurture & Convert on Autopilot

Growth marketing is about building systems, rather than being a slave to your business. Learn how to take yourself out of the picture.

3
Use our Proven Funnel Blueprints

Fast templates that you can use over-and-over. Identify which one matches your business… and have a simple structure that you know will work.
Inside this module

Core Content

6 videos, 58 min

Radical empathy

10:03min

Conversational sequencing

5:50min

Funnel building process

10:08min

Email Course Funnel

12:29min

Freemium Funnel

10:16min

Product Demo Funnel

10:00min

Bonus Content

Hypnotic Sales Funnels Guide

PDF

Webinar Funnel Template

PDF

Email Course Funnel Template

PDF

Product Demo Funnel Template

PDF

Freemium Funnel Template

PDF

VIP Funnel Template

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE
What you’ll learn

Learn the high-level funnel architectures that drive your entire growth strategy
Implement surefire strategies to reduce friction & slash acquisition costs
Use radical empathy to create emotional effects in online sales environments
Eliminate funnel blockers that destroy your online conversions and effectiveness
Use the technique of “conversational sequencing” to create hypnotic copy flow
Structure multiple content-, sales- and product-driven funnels with confidence
Learn intermediate & advanced tactics to increase funnel conversions
Multiple proven, step-by-step templates to implement for immediate results
Run efficient multi-variable testing and optimisation on all AARRR funnel metrics

Nr. #1 reason to buy this course: get my hands on those step-by-step funnel templates!!
Eva Moorman,

freelance designer and consultant

Check what others say about this module!
Module 3
Growth Engines

Build Growth Engines, The Core of Your Growth Strategy…

1
Master Traffic & Acquisition

Drive traffic & leads through growth engines. Learn step-by-step blueprints for Facebook ads, outbound lead gen and content-based engines.

2
Scale Through Automation

Once you’ve seen a first growth engine, we’ll “connect the dots” and give the meta-blueprint that you can apply across any other channel.

3
The Architecture of Growth

Broken down over 5 different steps, learn everything from concepting, to A/B testing, tooling and scaling. A very practical module.
Inside this module

Core Content

7 videos, 71 min

Stable vs. Spikes

6:17min

Core constraints

5:29min

Growth Engine Meta-blueprint

12:45min

Facebook ads engine

10:24min

Lead gen engine

13:53min

Content-driven engines

10:12min

Profitability & scaling

13:04min

Bonus Content

Facebook Ads Engine Guide

PDF

Tools Cheatsheet

PDF

Ads Swipe File

PDF

Treasure Vault

ONLINE
What you’ll learn

Strategy: understand how growth engines fit into the wider growth masterplan
Full meta-blueprint on how to design and architect growth engines on all channels
Learn which steps you need to take to unleash the power of outbound engines
Swipe files with effective & proven ads in virtually every startup industry
Detailed blueprints & breakdown of the complete Facebook Ads engine
Case studies and “behind the scenes” recordings of multiple real-world startups
Learn the three predominant blueprints for inbound and “content-based” engines

Over 25 different acquisition channels… and one master blueprint to rule them all!
Mark Schnetlager,

founder/CEO @ Markify

Check what others say about this module!
Module 4
Copy & Conversions

Magic that drives sales. Learn Once — Benefit Forever

1
The Keys of Hypnotic Storytelling

Story is the core of what drives emotions & conversions. I’ll show you how to use stories to effectively drive sales.

2
Craft High-Pulling Sales Flows

Structure drives everything. In fact, I use a simple set of 4 skills to consistently produce weapons-grade persuasion copy…

3
Writer Better, Faster

Avoids “writers block”, and write copy that’s twice as good, twice as fast!
Inside this module

Core Content

4 videos, 49 min

Story structure

11:15min

Product copy

11:42min

Closing

13:08min

On writing well

12:57min

Bonus Content

Copywriting Guide

PDF

Cheatsheet

PDF

Peeling the Onion worksheet

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE
What you’ll learn

How to become a confident writer and write twice as good, twice as fast
Learn systematic copywriting, using proven frameworks to do the heavy lifting
Use our simple P-S-T framework for creating highly effective copy flow
Increase conversions by ethically tapping into hidden emotions and neglected pains
Craft engaging “signature stories” that drive hypnotic, soft-sell conversions
How to activate your inner salesman through mindset & story adjustments

Copywriting is salesmanship at scale. The better your copy, the more you sell.
Willem Hoogslag,

owns contentmarketing firm

Check what others say about this module!
Module 5
Retention

Close Your Growth Loop — Unleash Engineered Virality…

1
Close Your Growth Loops

Retention & onboarding close out your growth loops efficiently. They are the backbone of stable, durable growth.

2
Build an Ambassadors Army

In the end, growth relies on turning cold leads into happy power users. To strengthen retention is to strengthen growth.

3
Increase Profits & Unlock Scale

Learn simple frameworks like the “Magic Moments Map” for swift & simple execution of both onboarding & retention strategies.
Inside this module

Core Content

6 videos, 67 min

Retention strategy

11:05min

Retention matrix

14:36min

Onboarding

8:05min

Product & interface strategies

11:01min

Educational strategies

13:53min

Closing the loop

8:16min

Bonus Content

Advanced Onboarding Guide

PDF

Magic Moments Map Worksheet

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE
What you’ll learn

Understand the four 2nd-order effects of retention that increase user acquisition
Properly define, measure, segment, and analyze your retention
Learn how high retention rates become structural advantage that kill competitors
Explore 7 primary onboarding strategies that drive explosive product growth
Model how retention pumps back into your growth engines & and generates traffic
Leverage high retention into explosive & automated product-based growth loops
Convert leads into brand ambassadors that recommend you to their peers

High customer retention is like the “golden ticket” to limitless expansion. This course covers it in depth…
Frank Peters,

works in consultancy firm

Check what others say about this module!
Module 6 (PRO)
Advanced Strategies

This ‘Strategic Module’ Deepens Your Expertise as a Growth Strategist…

1
Become a Growth Strategist

Learn intermediate & advanced growth strategies. Lead a scaling growth team with confidence.

2
Accelerate Across Channels

Data & analytics become your allies. Once you’ve hit your stride, learn to increase cadence & tempo.

3
Drive Explosive Product Growth

No matter what market, you lead growth efforts with focus & clarity of vision. Bridge high-level strategy and practical execution.
Inside this module

Core Content

8 videos, 81 min

Strategy overview

8:09min

Modelling growth loops

11:25min

High-tempo testing

8:52min

Risk Roadmaps, part I

14:34min

Risk Roadmaps, part II

9:49min

Data & Analytics

14:04min

Branding for growth

10:01min

Wrapping up

4:22min

Bonus Content

Risk Roadmap Guide

PDF

Cheatsheet (2x)

PDF

Editable Worksheet

PDF

Case study 1

VIDEO

Treasure Vault

ONLINE
What you’ll learn

Explore more sophisticated & complex growth marketing tactics and frameworks
Use simple frameworks to increase clarity and strategic focus as you scale
How to use high-tempo testing to find conversion increases fast & repeatedly
Find product/market-fit faster using our strategic framework of “Risk Roadmaps”
Learn to accelerate cycle speed for time compression and execution efficiency
Deep understanding of traction channels, growth strategies and user acquisition
Above all: become a leader/executer that can confidently lead a marketing team…

The “Advanced” module is a masterpiece—gave me the confidence to pursue a career in growth myself
Heather Dawton,

lifestyle entrepreneur

Check what others say about this module!
A walkthrough of Elite

Watch the video below, to get a full scoop on everything that’s inside Elite. It’s like a peek behind the curtains.
Bonus
Bonus Materials & Resources

This course represents a clear & consistent framework to fully implement growth marketing in your business. To help your execution, each module comes loaded with supportive assets, step-by-step guides and other resources. Get access to:

Video Case Studies — 14x, focused on practical execution
Execution Manuals — 7 high-quality, step-by-step PDF guides
Worksheets & Exercises
Swipe Files
Treasure Vaults
Personalised Support (!) — 365 days, from Pieter personally
1-Year Guarantee (!!) — Full money-back guarantee for any reason 
(updated from 30-days to a massive 365-days!!)

Video Case Studies (13x)

Each module is supplemented with ‘over the shoulder’ case studies, where you can see exactly how I execute the strategies. You get all the nuts and bolts, and can see “real life examples” of my work…

Separate, full-HD video cases of how I work
Master all the tactical details. Steal ideas…
Increase your confidence and ability to execute

Guides, worksheets, etc.

Step-by-step blueprints to implement each system quickly… Plus receive PDF guides, worksheets, swipe files, and over 20+ other extras to make execution as easy as possible…

Step-by-step instructions (worksheets, swipefiles, etc.)
These bonuses help busy entrepreneurs execute
7 PDF eBooks with practical tips at every turn

Personalised Support

When shit hits the fan, reach out for help if you get stuck. Get 1 full year of my personal dedicated support, no matter what the issue is. (Email, Skype, chat… directly with me)

Get advice catered to your specific business
Sort out your individual problems quickly
Make less mistakes: get results faster

Treasure Vaults

A collection of practical tips & resources, because execution is all that counts! We carefully crafted a set of bonus materials for each system, designed to help you put your new skills into immediately use.

Links to relevant resources online (and offline)
Learn more, dive deeper, and execute faster
Exact tools & apps we use to operate our system

Get Pieter Moorman – Elite Pro: Our best-in-class Growth download

Buy Double Elite

With all the bonuses for just $499
Get it now
Get your money back

Every purchase is covered by our monstrous 365-day money-back guarantee. My refund policy is really simple…

If you don’t like the product you can just get your money back 
(up till 365 days after you purchase).

Valid reasons for a refund include:

You didn’t have time to go through the course, so it was a bad investment…
You don’t really like the way in which I teach… (pretty unlikely if you liked the emails, btw)
You tried the system I suggested, but for some reason it doesn’t work in your market…
You buy it, but the next month you’re super tight on cash. You decide you need the money back in order to pay the bills…

I hope you are willing to invest in your future, and make a “ballsy move” by getting into Elite, today. And if you ever come to regret this purchase… you can claw your money back, easily.

Now…

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