Buy Post Truth Seminar Webinar – Perry Marshall Course at GBesy. We actively participate in Groupbuys and are committed to sharing knowledge with a wider audience. Rest assured, the quality of our courses matches that of the original sale page. If you prefer, you can also buy directly from the sale page at the full price (the SALEPAGE link is directly provided in the post).

Salepage link: At HERE. Archive: https://archive.is/j4l5V

~~$1999~~ $130 – Post Truth Seminar Webinar – Perry Marshall

Are you drastically underperforming your potential… even though you’re doing exactly what everybody else says are the right things?

Maybe your business really is different.

What if YOU are The One to rewrite the rules?

Maybe the RIGHT things for most people are the WRONG things for you.

Dear Marketing Professional:

January. Blizzard in Chicago. A foot of snow with snowplows and snowdrifts and snarled commuter traffic.

Michael Neal flew into O’Hare anyway for a Private Client Group session. We warmed our palms with hot coffee on a very cold morning.

We only had four hours… but for the first time he began attacking his problem from the bottom of the swamp instead of the middle.

A well-trained marketer, Michael had been programmed to believe his #1 focus should be marketing. But once I examined his business, I saw that if he got the ENGINE of his business right, the marketing would very nearly take care of itself. The copy would write itself. The fish would jump into the boat.

All he really needed to work on was the core engine.

Many marketing problems, if they are solvable (!!!), can be solved in days or weeks. But…

Some marketing problems are NOT solvable.

Period.

No marketing plan in the world will propel Barnes & Noble past Amazon.

The reason Barnes & Noble can’t out-market Amazon is: Amazon’s engine is a million times superior. Good marketing tells you what an engine should deliver…whether you have a killer proposition… if you are tuned into the desires of your customers… gives you the elements of a good sales story… reveals good or bad metrics… but good marketing does not an engine make.

Amazon is not a marketing tactic. Amazon is an engine meticulously built then marketed well. Reinforced by a dozen dimensions of Network Effect.

Because of competition, I can’t divulge full details on Michael’s business. Michael’s engine was a results-delivery system that performed the core service for his clients. It needed to be Network Effect focused – and up to this point, it wasn’t.

Had he focused on marketing, he would have been feeding oxygen and gasoline into a broken engine.

The problems I advised Michael to solve took months to work through. Much harder than most marketing problems. The next major milestone in his journey took him until May. But then suddenly Michael had the ability to deliver a result for his customer that was 3X faster, with 1/3 the failure rate of ANY OTHER player in his industry.

His offer is measurably, objectively 9X superior to his next closest rival. He slashed transaction time from 2-4 weeks to 2-4 days… and spiked the clients’ success rate from 55% to 90%.

Even in beta, with a small number of clients coming through, clients are absolutely ECSTATIC. Over the moon happy with results, with a gorgeous ratio of testimonials and referrals.

So… in June we told him to take the foot off the “fix the engine” gas pedal and shift his emphasis to marketing.

Next step: A repeat of the Miracle of Michael Strickland.

I helped Michael Strickland become the lead dog in the car shipping business, building a moat around his castle no competitor can penetrate. When he came to us, he was just another affiliate marketer of auto shipping, with a somewhat better infrastructure and somewhat better Google campaign than the other guys. Now he’s a titan.

24992 reviews!

Those reviews are KILLER Network Effect.

At Truth Seminar, Michael Neal summarized his incredible progress – and warned the audience:

“Perry won’t permit you to solve problems from the middle.”

The person who best put Truth Seminar into words was my transcriptionist Becki Maxon. Becki has transcribed thousands of business trainings and programs. She normally sends us our transcripts without comment.

But this time Becki wrote me and said:

I just finished transcribing Truth Seminar and had to write you a quick note. The term “world-class” applies very rarely. You absolutely put on a world-class event.

You have created a very unique culture. It’s been so interesting to watch Planet Perry evolve – as all of you shared stories of heart, soul, faith, family, and education all tied into the risks and rewards of entrepreneurship and business as artistry, because all of life is integrated. (It was so great to see your whole family at the end, too.)

Feedback for the Truth Seminar

Most gurus teach you to kill the Grendel monster. You kill Grendel and throw a big celebration. Marketing guru collects his check and walks away in a ticker tape parade of warm accolades…

Then two weeks later, Grendel’s mother kicks down your door and kills 17 of your soldiers. She is MAD. You wake up the next morning to dead bodies strewn all over your mead-hall. Morale is at an all-time new low and your subjects are furious with you.

Congratulations, you are king of a demoralized kingdom with blood and corpses all over the place.

Maybe it’s time to use a different approach.

I worked with a small, fledgling, but fast-growing firm, Refresh Smart Home, and they’ve become the largest Google NEST installer in the world. We increased their conversion rate from 8% to 40% in under nine months. They doubled their business last year. I interviewed them at Truth Seminar.

Roundtable Member Shanyn Stewart has quadrupled the size of Advanced Accounting in the last two years – and doubled her profits.

I’ve de-constructed and re-invented …

…and across 100+ industries, as I’ve helped thousands of clients re-invent their businesses, careers and professions.

“Loan Builder,” which you now see every time you log in to PayPal, is a business born in Planet Perry. PayPal purchased it from Ed Harycki for a fortune. Now one of the biggest lenders in the world today, they’ve axis-shifted the banking industry.

Tim Francis was earning $40 an hour managing clicks four years ago. Now he has a company worth about a million. It’s profitable, the customers are insanely happy, it’s growing at double-digits. It’s axis-shifting its market and his company is eminently sellable.

Tim tells his story and explains his formula in Truth Seminar.

Andy Duncan

Andy Duncan, exactly two years ago, was the typical Planet Perry serial entrepreneur / consultant, hustling, straddling two gigs, trying to manage the ADHD. In 2019 he owns a new movie studio with 1.8 billion dollars in backing. Now playing in the same sandbox as Disney and Universal. Shooting a movie in Europe now for theaters worldwide. Axis-shifting Hollywood.

Andy tells his story in Truth Seminar.

Mark McShurley

Mark McShurley, four years ago, was desperately struggling… today he’s got one of the fastest growing roofing companies in the country. It’s expanding at over 100% per year and it’s more or less recession-proof. On the outside it may look somewhat similar to other roofers. But the engine under the hood is completely different. Axis Shift. Utterly different priorities and systems.

Mark describes his business building formula in Truth Seminar.

There is a common formula behind all of these: Axis Shift…but I’ve never explained how it works until now. Before now, I couldn’t.

Each of the above innovations – from deconstructing Google to reinventing 80/20 to creating the Marketing DNA test – each shares a single common problem-solving innovation formula.
At Truth Seminar, I broke that formula down into 16 definite steps. Each step is a jackhammer that cracks open hard granite.
True innovations always involve some clever form of subtraction. What are you going to leave out? Any idiot can add… most folks can multiply… but subtracting and dividing is the magic. It’s also hard. Never comes naturally.
This is polar opposite from how most people think. Steve Jobs ruthlessly subtracted from the MP3 player until he had an iPod with a click wheel (remember those?). He applied that principle across product lines and the whole company. Slash and burn was the key to his success.
Truth Seminar delivers the master formula for innovation and disruption. Whether it’s your next billion-dollar company – or your next vacation – AXIS SHIFT breaks apart stubborn problems.

In Truth Seminar, Megan Macedo walks you through an exercise for discovering the signature pattern of your life work. I took my own pattern, which I discovered through that exercise, then drilled deeper and polished for six months and the result was the Axis Shift material I taught at Truth Seminar. Because that’s what I do – I Axis Shift.

As soon as everyone knows the rules, the rules change. With the speed of the internet, business models and formulas travel at light speed. Odds are, what you need is not an off the shelf solution. You need an Axis Shift – a way to apply foreign rules to an existing game.

You found out the hard way that you killed the problem… but you never killed the monster that gave birth to the problem.

Perry’s gonna to take you to the bottom of the swamp where you can kill Grendel’s mother. And he’s going to help you find the sword that can kill her… because the sword you brought to the bottom of the swamp doesn’t work there.

Feedback for the Truth Seminar

Gary Halbert: “There is no problem that cannot be solved by a great sales letter.”

The truth:“There is no can that can’t be kicked 30 days further down the road with a great sales letter.”

90-95% of entrepreneur and marketing education trains you to kill Grendel… making you an easy target for Grendel’s mother.

Tired of slapping band-aids on problems yet?

“Are we at the bottom yet? Is this the real problem? Or is the real problem somewhere else?”

In May 2019 I delivered Truth Seminar – Bottom-of-Swamp truth serum.

Epiphany at Hooters

When I was a sales manager on the road, one of my sales reps, Bill, took me to Hooters. I’d never been to Hooters before. Everybody knows what Hooters is famous for (hint: not the wings).

Waitress attire was perfectly in line with expectations.

When the fawn-eyed, amply-cleavaged waitress came to take my order, she arched her back, stuck out her chest, leaned down close to my face, and held my gaze intently as though signaling romantic interest.

She batted her eyelashes at me, sashayed her hips and said, “What can I get for you today?”

As I gave her my order, she hyper-focused on me, as though making time slow down.

This was one of the most FAKE, disingenuous interactions I’ve ever had with any human being. It gave me the creeps.

Bill says, “Yeah, I’ve got this client who comes here all the time and he always says, ‘Bill, did you see that? That waitress was TOTALLY into me! She thinks I’m hot!!!’”

How anybody could stomach this (let alone enjoy it) was beyond my comprehension.

And I’m thinking, Bill… This is the most plastic experience I’ve ever had at any eating establishment. I can’t figure out why YOU would even come here in the first place… you or any other man with an IQ over 75.

I reasoned to myself: Apparently some men are so deprived of actual relationships, maybe since childhood… they think Hooters is a real relationship.

Guess what….

Reactions to the Truth Seminar

Most marketing and entrepreneur education is just another trip to HOOTERS.

“Running of the Santas with Hooters girls”*

False promises.

Fake empathy.

High Fructose Corn Syrup.

Fake scarcity of what you’re buying… and real scarcity of anything you actually want or need.

Buxom waitresses feigning interest, batting eyelashes at you. The appearance of relationship… with no relationship.

No depth.

What appears to be community… is really peacocks strutting and jocks preening.

Nobody ever takes off their gladiator suit.

No substance. Papier mâché.

Lonely people buying themselves a friend.

And at the end of the night, you go home with…

Nothing.

(Only more misery and frustration than you had before your trip to Hooters.) You would never want anyone to walk you into the kitchen and show you how the sausage is made.

You are older, but no further down the road. The moment you stop writing checks, they treat you as though you don’t exist.

Solving surface level problems but never getting to the root.

Wrestling alligators on the surface of the swamp… but never slaying the beast at the bottom.

Waking up in a cold sweat knowing the beast is still lurking under your bed, still breeding more problems at the bottom of that swamp, still out there in the night somewhere.

Truth Seminar delivered a dose of honesty unprecedented in online marketing… with not one but THREE major bombshells – each irreversibly altering the rules of marketing and entrepreneurship. Each of these is a bottom-of-swamp, “stop attacking problems from the middle” first-time innovation.

How do you achieve your missing potential?

You Axis Shift your engine… and you Axis Shift your story.

Bombshell #1: Megan Macedo on Storytelling

Megan Macedo

Megan Macedo took one of the most vaunted rules in all of marketing and smashed it. She literally invented a new kind of marketing collateral. In so doing she pulled off one of the hardest jobs anybody ever does in marketing or entrepreneurship.

It was so clever, I didn’t realize how profound it was for three years. Once she explained it, it still took a few months to wrap my head around it.

Feedback for the Truth Seminar

I myself only reached this realization because Evolution 2.0 was hitting diminishing returns. I had sold 10,000 evolution books. That’s high for a science title. Most folks would be satisfied with that. But I wanted to sell a million. (The issues are too important not to.) No matter how much firepower I threw at it, it wasn’t getting enough traction.

Sometimes that’s a sign your core idea is doomed. I knew that wasn’t the case here. Yet I was still casting about trying to figure out how to frame it. I tried adding new technology, but that landed with a thud. I tried various sub-markets and sub-niches. I attempted an eclectic array of rants. But over and over again, the clutch would slip.

If you make a radical change to ONE axis of a system, the whole thing changes. This resulted in major surgery, a complete reversal of how I approached the promotion.

Megan and I went to work and a few days later emerged with a fresh approach….

Based on completely rejecting one of the most fundamental “truths” of marketing.

And I don’t just mean “tweaking some things a little bit.” I mean throwing some of the most “obvious” “truths” in the DUMPSTER.

Having done MAJOR surgery to my story, here’s what happened:

Early Success #1: I get on a podcast and one of the co-hosts starts busting my balls. I had booked the appointment by taking a technological “AI” approach, and he couldn’t wait for a bunch of boring acronyms and techno-latin. And he didn’t mind saying so.

On the show I channeled a different voice, based on Megan’s norm-defiant rules. 75 minutes in, the host says, “Dang, this was supposed to be a 60-minute interview and we’re 15 minutes overtime and this is enthralling! Can you come back for another episode?”

The other host said, “Yes! And I’ve got three other podcasts I want you on too.” This had never happened before with Evolution 2.0. One of the podcasts he got me on was Dan Sullivan’s American Checklist (Dan is founder of Strategic Coach). He and Dan put me on their show twice.

Early Success #2: Three weeks later, I give a related talk at a party. Afterwards, two bartenders come up to me (hired to pour drinks, no prior connection whatsoever to my story or project) and said, “That was an amazing talk you gave. Absolutely fascinating. Where do I find out more?”

Early Success #3: At another talk the next day, the videographer (also a hired gun) came up to me and said, “That was captivating. Where do I get your book?”

And that isn’t all. Megan helped me uncover a signature pattern in my own work through a process she invented, which I asked her to teach at Truth Seminar. In fact, that signature pattern was a big element in the deconstruction formula I’m teaching at this seminar.

Feedback for the Truth Seminar

You have never seen anything like this at any marketing seminar, copywriting workshop or sales training.

Other people have told you this – but this is for real. You have never seen anything like this.

I suspect many old-school copywriters will not be able to make the switch. But those who do are in for a treat. A total re-invention of marketing itself.

Copywriting courses have you saying things nobody would ever say to their actual friends and colleagues.
Most marketers are great storytellers, but most marketing stories have no substance. Most marketing stories are shallow and fictionalized.
Most marketers hide behind titles, identities and stories. You need to Axis Shift your story.

Marketers don’t use their stories to reveal themselves. They use stories to conceal themselves.

You don’t get the real human being. You get a persona. A character which may literally have been fashioned from a cartoon or comic book. Often, the human being doesn’t even know who he or she is. Sometimes the human being is a fake New York Times bestselling author still trying to figure out their true identity.

Ancient stories (like Beowulf or the parables or Aesop’s fables; classic pre-Gutenberg literature) are masterpieces.

Remember: every relationship that begins with a lie… ends with a lie.

Marketing stories are enmeshed with agendas and mixed messages. They’re all about structure and form, not authenticity or truth.

Anybody can offer you the structure of a story, but only authenticity can make your story RESONATE. Even though the prodigal son story is a parable, it’s deeply True. It’s more true than most of the “true stories” you hear today.

How MOST Marketers Reckon with Truth

A top professional speaker I know had an amazingly successful speech. It pried people up out of their seats, waving their credit cards in the air. The central story of his signature presentation was an amalgamation of fictionalized customers and clients. The story itself never happened the way he said.

Another top professional speaker – who absolutely CAN teach you how to get results and sell from the stage, as good as anyone… most of what he tells you is still a half-truth.

A very famous sales book on Amazon with 371 reviews and 4.5 stars is 90% based on theory. Case studies largely fabricated. Hundreds of companies – maybe thousands – have implemented the author’s program… but it was never tested in the real world before the book was published. And nothing in the real world has ever worked quite like the author says it does.

If you’ve believed otherwise, it’s not your fault… you’ve just absorbed what you’ve seen everywhere. But in the marketing industry, it’s entirely normal for case studies to be correct in principle but misleading in actual detail.

One time I was buying a used car from a guy. The name of a marketing guru in the insurance business somehow came up, and the man selling me his used Honda used to work with him in the same insurance office!

He says to me, “Hey you know those graphs of his sales production? That wasn’t his production, it was the production of all four guys in our office.”

This happens ALL THE TIME.

Copywriting gurus teach you to say things you’d never say to your regular friends.

The relationships they model to their students are unhealthy relationships. They’re not like father/son or mother/daughter… they’re commander/soldier or master/slave.

Stories, instead of creating relationships, become substitutes for relationships.

They engineer stories to trigger fear, lizard brain, and Homer Simpson. They pander to your lower nature. They speak to your reptilian self, your amygdala. Not your higher self.

Many intentionally, explicitly aim to make you feel like shit until you give them money. Then, since it worked the first time, they make you feel worse every time they want money.

They polarize, as exemplified by the news media. Divide and Conquer.

Stories contain fake vulnerability but lack real intimacy or vulnerability. Kind of like when Bill took me to Hooters.

Testimonials fabricated. Stories made up and blended together.

Marketers are codependent with their audiences, rather than leading them.

Most marketing stories embody the philosophy, “Get to the sale, not the truth.”

When you are immersed in ‘get to the sale not the truth’ culture, it’s impossible for it to not bleed into your business… and your personal life

Are you done with it yet?

Megan Macedo, in a move that is exceedingly rare, took a machete to an entire herd of marketing sacred cows. She broke one MAJOR rule and butchered a half dozen smaller ones.

Feedback for the Truth Seminar

Only a total outsider could ever do this.

Megan Macedo, Extreme Red-Headed Outsider

Megan Macedo & Perry Marshall

Shew grew up in the “troubles” of Northern Ireland in the 1990s, which enabled her to see deeply entrenched family patterns. Elephants in the room which, if you called them out, might earn you a bullet in the back of your head. A hand grenade might explode in your coffee shop.

The war between “Protestants” and “Catholics” in Ireland had almost nothing to do with Protestants or Catholics at all… and had everything to do with rotting, dysfunctional family systems. She was coming of age at the peak of its intensity.

Megan witnessed the same sickness in marketing she’d seen in Northern Ireland.

Absence of honesty and transparency. Long lists of things everyone was programmed not to say.

She vowed to change it. She leaned forward with complete disregard for the normal rules of marketing. If it was unhealthy, she rooted it out. She had faith that if she put it together correctly, when it was done it would work.

Megan’s approach may not apply to you if you sell something highly transactional like cell phone chargers or landscaping or tennis shoes. Seriously, this has little application in “trivial” transactions like the stuff you buy at Wal-Mart.

But if what you sell involves…

Long term client relationships
Your customers and colleagues transforming their identity and beliefs
Significant changes in thinking and behavior
Becoming (and not merely doing)
Deep trust over extended periods of time
Building of community and culture
Getting people to make uncomfortable or vulnerable alterations to their habits
Congruence between the “inside” (i.e. what employees know) and the “outside” (i.e. what customers see)
Major alterations in how people think and solve problems

…then Megan’s approach is core. Because…

Most of us marketers are shouting shallow stories from the rooftops… and ignoring our deep stories.

No canned formula can “conjure up” your real story.

Have you noticed that most people cram their identity into a template, then try to sell it to the world?

We tell them what we do and what our job is… our titles and expertise and our proof… but our audience still has no idea who we really are. (Hint: Who you are is never the stuff on your CV or Wikipedia page.)

Your deep story isn’t obvious… but wields 10X the magnetism.

When I was in college my favorite professor Dr. Knoll (I think of him constantly, even though he died a decade ago and I haven’t seen him in 30 years – he hugely influenced my life) said: “You know what a community is? A community is a group of people who share the same stories.”

This was his explanation for why all of us should be in an English class – and that our English class was really a course in the stories that hold our civilization together.

~~$1999~~ $130 – Post Truth Seminar Webinar – Perry Marshall

Buy the Post Truth Seminar Webinar – Perry Marshall course at the best price at GBesy.. After your purchase, you will get access to the downloads page. You can download all the files associated in your order at here and we will also send a download notification email via your mail.

Unlock your full potential with Post Truth Seminar Webinar – Perry Marshall courses. our courses are designed to help you excel.

Why wait? Take the first step towards greatness by purchasing Post Truth Seminar Webinar – Perry Marshall courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. With our trusted payment gateways, Stripe and PayPal, you can confidently complete your transaction knowing that your financial information is protected.

Stripe, known for its robust security measures, provides a safe and reliable payment process. With its encrypted technology, your sensitive data remains confidential throughout the transaction. Rest assured that your purchase is protected.

PayPal, a globally recognized payment platform, offers an additional layer of security. With its buyer protection program, you can feel confident in your purchase. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?

Your identity is completely confidential. We do not share your information with anyone. So it is absolutely safe to buy the Post Truth Seminar Webinar – Perry Marshall course.
100% Safe Checkout Privateness coverage
Communication and encryption of sensitive knowledge
All card numbers are encrypted using AES at relaxation-256 and transmitting card numbers runs in a separate internet hosting atmosphere, and doesn’t share or save any data.

How can this course be delivered?

After your successful payment this “Post Truth Seminar Webinar – Perry Marshall course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
If this happens, please wait. The technical department will process the link shortly after. You will receive notifications directly by e-mail. We appreciate your wait.

What Shipping Methods Are Available?

You will receive a download link in the invoice or YOUR ACCOUNT.
The course link always exists. use your account to login and download the Post Truth Seminar Webinar – Perry Marshall course whenever you need.
You only need to visit a single link, and you can get all the Post Truth Seminar Webinar – Perry Marshall course content at once.
You can do your learning online. You can be downloaded for better results and can study anywhere on any device. Make sure your system does not sleep during the download.

How Do I Track Order?

We always notice the status of your order immediately after your payment. After 7 days if there is no download link, the system will automatically complete your money.
We love to hear from you. Please don’t hesitate to email us with any comments, questions and suggestions.

Reviews

There are no reviews yet.

Be the first to review “Post Truth Seminar Webinar – Perry Marshall”

Post Truth Seminar Webinar – Perry Marshall