Growthcasts Elite – Pieter Moorman

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When you’ve got a great product and you’re anxious to scale and you’re being told to “Do things that don’t scale” it’s like, “Dude. At this rate, I’ll be in a wheelchair before I do big numbers.”

Growthcasts Elite by Pieter Moorman,
Salepage link: At HERE. Archive: http://archive.is/a6pIl

What if growth marketing & ‘user acquisition’ were things you became great at…?

What if there was a proven, step-by-step framework you could follow to grow your business? Learn to execute our simple blueprint to build your startup bigger, better, faster.

The question every entrepreneurs asks after creating their product is… “How do I get people to use this thing?”

And damnit… that’s a complicated question! Getting people to adopt your product is stupidly hard. Here’s why so many of us struggle with selling: most entrepreneurs are fundamentally builders and hustlers. We love creating stuff out of nothing.

And that’s great. The world needs creators and ruckus makers like that! That drive to build stuff is often the very motivation that got us started as entrepreneurs in the first place. ?But inevitably — soon after you ship the product — you (or worse, your impatient Seed investors) start asking…

“How do I get people to use this thing?”

• What can we do to hit those growth targets we’ve set for ourselves?
• How can I get a steady stream of people signing up?
• How can we get more revenue, so we can hire a better team?
• How can we triple the revenue this year… so we can finally pay the bills?

And we tell ourselves “ah, that’ll be fine. We’ll figure it out!”… but chances are you won’t figure it out. It’s stupidly hard. As a matter of fact… Most startups fail because they can’t get enough customers.

Trust me, I know how you feel: When you’ve got a great product and you’re anxious to scale and you’re being told to “Do things that don’t scale” it’s like, “Dude. At this rate, I’ll be in a wheelchair before I do big numbers.” We all know that it’s important to build the right product, get customer feedback, work on your positioning, etc. etc. But…

Chances are you don’t want to do small numbers forever. It sucks to be living off of a small founder’s salary for the next 10 years. You are not building a part-time side project. You wanted to build a startup! Something that can grow. You want to GO FAST!

And that’s when you’ll realise — just like I did — that just “being a hustler” isn’t good enough. Getting 10 customers here, and 15 there… doesn’t cut it anymore! It’s time to kick into the next gear. You want to hit “growth stage”. And of course, that means you’ll need to close 100s (of not thousands) of paying customers, every single month. Because that’s what growth looks like.

So. Back to you.

Maybe you’ve found yourself at a similar crossroad…

… Where you know that you need to get more customers to take it to the next level …

… And you know – deep down – that “getting customers” ain’t easy …

… But you’re keen to start scaling quickly and kick some serious …

… And you’re willing to explore a systematic approach to doing that …

Maybe it’s time you learn how the fastest growing startups actually drive their growth, and replicate the framework that they use. Imagine for a second…

As I was browsing the murky backwaters of Reddit the-mother-of-distractions…

I had a revelation that would change my career…

Actually, maybe “revelation” is a bit of a big word. It was more like: “I got lucky”.

How?

In the months prior… I stumbled on a keynote presentation by Brian Balfour, where he talks about growth marketing.

Watch it (just a few minutes…). It’s important, because it frames EVERYTHING else you’ll read on this page.

This guy is not your typical marketing guru. Brian Balfour is the former “VP of Growth” at Hubspot, one of the biggest tech startups in the world. And you see immediately that his way of approaching the question is different. He’s not talking about the newest “trick” he discovered to “game the system”. None of that.

He’s talking about process, frameworks, systems.

Big Insight

The few elite marketers that actually *know* how to build billion-dollar startup companies… they approach the question of “how to get customers” profoundly different from what ANY marketing guru ever talks about…

Duh! What got you here… won’t get you there! So what’s the difference?

Systems thinking.

Instead in “hacks”, you need a scalable, repeatable process… to bring hundreds of people in the door, and turn them into happy, paying customers. You need some sort of a “acquisition machine” (or process, or system, or whatever you want to call it) that does the work for you. Something that works around the clock, and virtually on autopilot — so you don’t have to close every deal yourself.

You need a system that can scale your growth.

Think about it.

It’s profound.

Taking that approach, completely flips the script on what marketing is all about. Suddenly your job is no longer to “get customers”, but rather to “build a little machine, that gets customers for us — on autopilot.”

If you’re thinking, “Good for them…”

…Here’s why I’m telling you all this:

We successfully boiled down their billion-dollar “growth systems” into a simple 7-part framework that any entrepreneur can quickly implement… and execute while working from a laptop in Bali

 

After watching that video on Reddit, I started messing around with the things they do: I tested the way they structure their funnels. I “reverse-engineered” the way they build traffic systems (called “growth engines”). I started applying their ruthless testing and prioritisation regimes.

After a while I started to notice their channel strategies. The psychological triggers they pull. The copywriting. (Slack. Holy shit. Mind-blowing).

But I always had one simple objective in mind…

“Can I turn their strategies into something that a dummy like myself can execute?”

Fast-forward 2 years, and see what we have:

• There’s a simple, 7-part framework that we execute
• Over the years, they have been tried and tested.
• I have — as a consultant — been able to help 4 startups scale incredibly well (1 to raise $20MM in funding, 1 to acquisition, 2 to profitability)
• A few friends started using this system… and they got great results, too.

Now it’s even turned into a new, flagship product (called “Growthcasts Elite”), that every entrepreneur can us himself, to learn these skills!

Introduction

Growthcasts Elite

A Fast-paced Video Course with over 7+ Hrs of Video Content

Growthcasts Elite is a fast-paced video course with over 7+ Hrs of video content… 

so you, too, can build the systems that bring in traffic, users and revenue on autopilot… and grow your startup bigger, better and faster

Look over my shoulder while I break down these systems for you, show you how they work, and help you create your own.

A few practicalities you should know…

– The course is broken down into 7 different modules. Each module corresponds with one growth system. Each module consists of video lessons, a PDF guide, case studies, swipe files, and more.

– Although this might seem overwhelming… it often turns out that people simply need to “reshuffle” the pieces of the puzzle that they already have, to unlock substantial extra growth

– This course is created primarily for entrepreneurs… even when you don’t have a lot of resources… and you’re stretched thin with a million to-dos

– The course also works for people that want to venture into a career as a professional “growth marketer” (and thus sell their services to other companies)

With that said, let’s dive straight into it…

Module 1

Traction System

Growth Starts with Acquisition, Unlock Limitless Traffic to Your Business

1 Deploy a Strategic User Acquisition Plan

Struggling to acquire users quickly and effectively? Learn the basic 6-step framework to unlock virtually unlimited growth opportunities…

2 Acquire More Traffic, Efficiently

Most startups fail not because they don’t have a strong product.. but because nobody knows they exist. That’s why “attention” matters (a lot).

3 Scale Up & Growth

Once you’ve identified your proper channel and engine (outbound, inbound or product-based), we need to start managing growth as you scale.

 

Inside this module

CORE CONTENT

7 videos, 56 min

Channels Strategy

6:25 min

Core Constraints

10:24 min

Product/Channel fit

7:00 min

Prioritise

3:26 min

Lean testing

10:22 min

Profitability

8:42 min

Scaling

5:20 min

BONUS CONTENT

Channels Strategy Guide

PDF

Cheatsheet

PDF

Editable Worksheet

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE

What you’ll learn

• How to identify the best traction channels for your specific business needs
• The 25+ acquisition channels growth hackers can leverage to drive growth (and how find even more, on your own…)
• You’ll learn about the ‘power law of channels’, and how to use it effectively
• How ‘lean testing’ allows you to validate a potential growth engine, with a minimal investment of effort & money
• I show you what holds you back from fast scaling, and how to overcome these obstacles
• More than anything, you’ll learn how to confidently drive the acquisition efforts of your business

Module 2

Copywriting

Copywriting is the Backbone Skill, Learn It Once… Sell More Online – Forever

 

1 Learn the “Four Horsemen” of Copywriting…

Copywriting is neither a science nor an artform. There is a simple set of 4 skills to consistently produce weapons-grade persuasion copy…

2 Writer Better, Faster

I realised this only later, but this kind of process avoids “writers block”, and helps unexperienced writers to write twice as good, twice as fast!

3 Convert Online. Use Story, Emotions & ‘Hidden Pains’

If you’ve liked my emails so far… you’ve liked my way of storytelling and copywriting. I’ll show you how to use stories to effectively drive sales.

Inside this module

CORE CONTENT

7 videos, 56:24

Intro

4:40min

Perspectives

8:17min

Problem statements

5:28min

Benefits vs features

8:14min

Peeling the Onion

8:00min

Power Words

6:13min

Swipe Files

7:33min

BONUS CONTENT

Copywriting Guide

PDF

Cheatsheet

PDF

Peeling the Onion worksheet

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE

What you’ll learn

• How to become a confident writer. Write twice as good, twice as fast.
• Become a systematic copywriter, using proven frameworks and structures to do your heavy lifting.
• The 80/20 of writing better copy for more sales: only 4 hacks you need to master, drive most of the results.
• Get an extensive library with examples to swipe from. This means you can start copy-pasting, rather than laying the groundwork yourself.
• I show you how to unlock your inner salesman. We don’t only work skills, but also your ‘inner game’ and mindset.
• More than anything, you’ll learn to sell online

Module 3

Risk Roadmaps

This ‘Strategic Module’ Helps You Become a Growth Strategist…

 

1 Intermediate & Advanced Lean Startup Strategies

Learn a simple 4-part framework to optimise for product/market-fit. Bridge the gap between high-level strategy and practical execution.

2 Accelerate Your Growth With High-Tempo Testing

Learn the strategic approach to scaling growth efforts across teams. Once you’ve hit your stride, learn to increase cadence & tempo.

3 Become a Growth Strategist. Achieve P/M-fit Faster

Ultimately, the goal is to get you to a strong and optimised growth strategy asap. That requires being strategic, rather than tactical.

Inside this module

CORE CONTENT

7 videos, 71 min

Advanced Lean Startup

3:09min

Startup Plan

9:37min

Risk Roadmaps

8:29min

Market risks

8:11min

Product risks

6:32min

Channel risks

7:18min

Ignition risks

9:28min

What MVPs are for

10:13min

The Final Roadmap

11:22min

BONUS CONTENT

Risk Roadmap Guide

PDF

Cheatsheet (2x)

PDF

Editable Worksheet

PDF

Case study 1

VIDEO

Treasure Vault

ONLINE

What you’ll learn

• Deep channels analysis, to hit hyper-growth, faster
• Intermediate and advanced lean startup strategies that form the bridge between conceptual thinking an execution.
• Become a growth strategist, and make better business decisions that scale companies faster and in a more sustainable way.
• Learn how to accelerate cycle speed to compress your time and get more done in the same amount of time.
• Gain laser focus and more confidence, as you execute a step-by-step strategic plan.
• More than anything, you’ll learn how to become a growth strategist, rather than going from trick to trick…

Module 4

Facebook Ads Engine

Build Growth Engines (part I), The Core of Your Growth Strategy…

 

1 A Detailed Blueprint For Scaling Paid Ads

Module 5 & 6 teach how to drive traffic & leads through “growth engines”. This module breaks down the step-by-step blueprint for Fb ads.

2 Step-by-step Instructions. Very Practical…

Broken down over 5 different steps, learn everything from concepting, to A/B testing, tooling and scaling. A very practical module.

3 Understand the ‘Meta-Blueprint’ of the Growth Loops Architecture

Once you’ve seen a first growth engine, we’ll “connect the dots” and give the meta-blueprint that you can apply across any other channel.

Inside this module

CORE CONTENT

7 videos, 57 min

Meta Blueprint

4:56min

Core constraints

5:19min

Strategy and Structure

6:02min

Advertising Copywriting

9:15min

A/B testing

13:32min

Profitability

10:27min

Scaling

8:46min

BONUS CONTENT

Facebook Ads Engine Guide

PDF

Tools Cheatsheet

PDF

Ads Swipe File

PDF

Treasure Vault

ONLINE

What you’ll learn

• A detailed blueprint of the entire Facebook Ads blueprint. Learn which steps you need to take to unleash the power of the Facebook monster to drive fast and predictable growth.
• Swipe files with effective & proven ads in virtually every startup industry: SaaS, eCommerce, corporate B2B, mobile apps & consumer products, agencies, etc. etc.
• Frameworks on how to plot your financial models, so you can scale with confidence once you hit initial traction.
• Most importantly… you’ll see the entire process of making a growth engine. Once you know how to make one growth engine, you can make any growth engine.

Module 5

Lead Gen Engine

Build Growth Engines (Part II), Scale any Channel with this ‘Meta Blueprint’…

 

1 Every Startup Starts With Outbound…

Like it or not, but ‘hustle’ is the name of the game. Outbound channels allow you to “scale the hustle” in a way that’s both simple, and proven to work.

2 Learn to Build Simple Growth Engines for B2B & SaaS

The Lead Gen engine is most suitable for B2B and SaaS applications. It’s a proven engine, and incredibly cheap/simple to set up & drive leads.

3 Unlock Growth Across 25+ Different Channels

In this module, you’ll see how to quickly build your own growth engines, no matter which channel you tap into (it’s all the same!)

Inside this module

CORE CONTENT

7 videos, 54 min

The Blueprint

6:28min

SPAM Law

8:57min

Finding the Source

6:31min

Data Scraping

6:39min

Finding anyone’s email

8:04min

Outbound Outreach

8:07min

Outsourcing & Automation

10:35min

BONUS CONTENT

Lead Gen Engine Guide

PDF

Email Swipe Files

PDF

Tools Cheatsheet

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Case study 3

VIDEO

Treasure Vault

ONLINE

What you’ll learn

• An extensive ‘Frequently asked questions’ section to troubleshoot potential roadblocks you might encounter
• Learn essential growth hacking skills such as web scraping, email marketing essentials, and more..
• A PDF swipe file with the very emails that we use in our own engines. These are the high-value emails that are proven to convert. Normally you’d pay a senior copywriter for this. Now you can just copy-paste (and modify to your liking).
• HD quality videos showing exactly how web scraping is done. This is the hardest part of the engine, and the true cornerstone of this technique.
• A lot of information on how to automate & outsource the entire engine (or parts of it) to scale efficiently & at low costs.

Module 6

Sales Funnels

Design Your Growth Loop and take control of your business

 

1 Stop Closing Every Sale Yourself

Growth marketing is about building systems, rather than being a slave to your business. Learn how to take yourself out of the picture.

2 Create Systems That Drive Sales — On Autopilot

Once you see the whole picture, you’ll understand intuitively where funnels fit in. Learn to think like a “funnel architect”.

3 Learn Five Easy Funnel Templates (5x)

Five templates that you can use over-and-over. Identify which one matches your business… and have a simple structure that you know will work.

Inside this module

CORE CONTENT

7 videos, 64 min

Intro (Sales Funnels)

9:40min

The Process

10:46min

Webinar Funnel

9:40min

Email Course Funnel

5:47min

Product Demo Funnel

8:31min

Freemium Funnel

10:12min

Invitation or VIP Funnel

6:54min

Sales Funnel Architect

4:21min

BONUS CONTENT

Hypnotic Sales Funnels Guide

PDF

Webinar Funnel Template

PDF

Email Course Funnel Template

PDF

Product Demo Funnel Template

PDF

Freemium Funnel Template

PDF

VIP Funnel Template

PDF

Case study 1

VIDEO

Case study 2

VIDEO

Treasure Vault

ONLINE

What you’ll learn

• Template I: Webinar Funnel. Great for educational products, mid-size SaaS and consultancy.
• Template II: Emailcourse Funnel. Mostly used for educational products like books or a training.
• Template III: Product Demo Funnel. This is the perfect funnel for enterprise SaaS.
• Template IV: Freemium Funnel. Very strong funnel for addictive products.
• Template V: Invitation or VIP funnel. Social and virality based funnel, works for all sorts of companies.
• Besides all these incredibly helpful templates, I also show you the framework we use to create & optimise funnels for maximum ROI.
• Swipe file with examples for each type of sales funnel. This makes it easy to implement everything.

Module 7

Advanced Onboarding

Close Your Growth Loop, Unleash ‘Engineered Virality’…

 

1 Close Your Growth Loops

Strong onboarding allows you to close your growth loops efficiently. Increase retention, LTV & CAC allowance. The backbone of growth!

2 1 Framework || 7 Advanced Strategies

Email, NUX, and five more strategies. All play neatly into the “Magic Moments Map” frame- work, and allow for swift & simple execution.

3 Increase Profits & ‘Scaling Power’

In the end, every growth model relies on turning cold leads into happy power users. Strengthen retention, and strengthen growth.

Inside this module

CORE CONTENT

7 videos, 74 min

Intro (50%)

3:56min

Magic Moments Map

8:46min

Friction and Confusion

7:11min

NUX

7:41min

Blank States

8:34min

Interface Enhancements

7:44min

Drip Campaigns and Email

10:49min

Retargeting

6:07min

VIP Onboarding

7:03min

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